The Exemplary SaaS Website Performance
**The Project**
The existing website is efficient, fast, and tailored to meet the requirements of the client's target audience. It supports WPML, making it multilingual and highly scalable. The client can effortlessly modify or add content to the site without expending extra time and effort. Consequently, the JTF Marketing website experiences increased traffic and more qualified leads, leading to a notable rise in conversions. Specifically, there was an 18% overall increase in website impressions, a 133% boost in homepage impressions, an 11.97% rise in page sessions, and a 5% decrease in bounce rate.
**The Challenge**
The project posed significant challenges as it continued to require ongoing efforts even after the website's launch. The difficulties were not related to task execution but rather to the ongoing processes of developing, changing, and improving the website.
**Client Needs**
JTF Marketing sought a custom, SEO-optimized, and responsive WordPress website based on their selected design. They required reusable modules for optimal functionality and future enhancements. Given the company's presence in both England and Spain, incorporating multilingual capabilities was also a priority. Additionally, the client requested website maintenance, which includes regular backups, security checks, and plugin updates. Ongoing tasks involve working on landing pages and emails through Marketo, as well as SEO efforts aimed at improving organic traffic and lead generation.