Smaller Agency

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

ABOUT SMALLER AGENCY

Start Smaller and Think Bigger.

Smaller Agency focuses on applying big agency strategies to companies entering the market, offering branding, design (both web and packaging), and strategies that enable smaller businesses to excel. We believe in harnessing agility and innovation to achieve significant outcomes for emerging brands. As an award-winning design and brand marketing firm, we excel in brand development, packaging design, e-commerce (Shopify), digital marketing, social media, and brand activation. Our entrepreneurial mindset drives us to take swift action on your behalf without getting bogged down by bureaucratic processes, allowing us to adapt quickly to changes in the market. We take pride in our unconventional approach, pursuing new trends and strategies that keep us ahead of the competition. Trusted by brands such as Saturday, R Club, Coopermoon, and Aloha, we are dedicated to helping smaller brands achieve impressive results. Let's collaborate to make your brand truly stand out.

LANGUAGES SPOKEN

EnglishFrench

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Brand Identity Design

40% Packaging Design

10% Graphic Design

100% E-Commerce Development

60% Social Media Marketing

40% Ecommerce Marketing

About the Team

OUR STORY

At Smaller Agency, we pride ourselves on being a lean, entrepreneurial team that values efficiency and direct collaboration. Without the constraints of bureaucracy or corporate ownership, we prioritize our clients' goals, engaging directly with them to deliver impactful communications and experiences that drive business growth. Our senior-level experts bring a diverse range of skills across digital development, content production, strategy, and branding, enabling agile responses and innovative solutions. We emphasize continuous learning and openness to new ideas, ensuring we stay ahead of emerging trends. With a flat-rate pricing model, our clients benefit from high-quality, faster, and cost-effective services—all grounded in our commitment to flexibility, diligence, and personalized partnership.

Portfolio

Branding, Package Design and E-Commerce

Supa Power

At Smaller Agency, we had the opportunity to collaborate with Supa Power, an exciting newcomer in the health and fitness supplement industry, to develop their brand from the ground up. **Challenge:** Supa Power aimed to launch a range of high-performance, protein-based supplements tailored for athletes and motivated individuals. They wanted a strong brand identity that would connect with their target demographic and set them apart in a crowded marketplace. **Approach:** **Brand Development:** We initiated the process by creating the brand name "Supa Power," which conveys strength and vitality. Our team crafted a bold and energetic logo, along with comprehensive brand guidelines to maintain consistency across all channels. **Packaging Design:** Recognizing the significance of visual appeal, we designed striking packaging for their products, including Protein Shots and Creatine Gummies. These designs focused on clarity and energy, reflecting the brand's core values. **Digital Presence:** We set up a user-friendly e-commerce website on Shopify to showcase Supa Power's products and their brand narrative. We produced high-quality images for both the website and social media, emphasizing the features and advantages of the products. **Launch Strategy:** To create excitement, we formulated a launch strategy that incorporated partnerships with fitness influencers, an affiliate marketing program, and targeted digital advertising campaigns. This comprehensive approach aimed to enhance brand visibility and encourage initial sales. **Outcome:** Supa Power is poised for launch this month, armed with a strong brand identity and an effective marketing strategy. While we anticipate performance metrics soon, the thorough groundwork we've laid provides a solid basis for entering and thriving in the market. Our partnership with Supa Power highlights our dedication to establishing impactful brands from their inception to market launch.

Grolsch x TIFF

Grolsch

**Introduction** Our partnership with Grolsch resulted in a vibrant TIFF activation that encompassed media, retail, and on-site engagement. From initial ideas to final implementation, we crafted a diverse campaign that positioned Grolsch as the beer at the heart of TIFF. With over 50 distinct media assets, our approach effectively linked print, digital, social, and OOH channels with captivating in-person interactions. **Challenge & Objectives** Our objective was to position Grolsch as a significant presence at TIFF—creating a memorable and engaging consumer experience. We focused on integrating media visibility with live activations to encourage meaningful brand engagement through retail, packaging, and on-site experiences. **Strategic Execution, Results & Impact** By merging media, on-site engagement, and retail experiences, Grolsch’s TIFF campaign moved beyond conventional marketing strategies. This case study demonstrates the effectiveness of immersive brand storytelling in deepening audience connections and establishing new benchmarks for festival sponsorships.

Package Design: New Standard Beer

New Stander Beer

New Standard reached out to us for assistance in developing their brand. We began by examining their packaging and conducted a market analysis. We discovered that their product did not stand out in the craft beer segment and the messaging was ineffective. Consequently, we embarked on a redesign of both the brand and packaging to improve visibility on the shelf and differentiate it from competitors. By implementing bold color blocking, a clean and simple design aesthetic in a typically busy category, and clearly communicating key product benefits (low calorie, organic, premium), we aimed to enhance New Standard's market presence with a streamlined approach. The use of a cleaner typeface and the introduction of a brand icon – the ladder – will ultimately become integral to the design, positioning the brand as a premium light beer that redefines standards in the beverage industry.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Smaller Agency delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Brand Identity Design

Packaging Design

Graphic Design

E-Commerce Development

Social Media Marketing

Ecommerce Marketing

Locations

Headquarters

50 Carroll Street

Toronto, Ontario, Canada M4M 3G3

+16479889624

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