Zero Rank to Hundreds of Keywords on 1st Page
In December 2017, an extended stay hotel contacted us looking to enhance their local visibility, as they had little online presence aside from an outdated one-page website and a TripAdvisor listing. Their goal was to boost organic traffic and create a new website. At the time they engaged our SEO services, they had only two keywords, variations of their business name, ranking on the first page of major search engines. We devised and executed an SEO campaign focusing on both on-page and off-page optimization for the keyword terms relevant to their market. Three months after launching their new website, they improved from not ranking for any keywords beyond their name to ranking for 55 keywords on the first page, including 10 of the top 10 most searched terms in their local hotel industry. Additionally, we established a Google My Business account, which attracted a good amount of traffic. After six months, they were ranking on the first page for 132 keywords, and after a year, this number rose to at least 240 keywords. In the last 28 days from the time I’m writing this, their Google My Business account has garnered 14,800 views, 10,400 searches, and 9,140 engagements. Out of the 14,800 views, 951 were "search views" and 13,800 were "map views," with the numbers continuing to grow. We are very pleased with the results achieved for this client, and they are as well!