Chloe Wild Beauté Studio
Chloe approached us at the beginning of 2021 with plans to establish a new boutique beauty studio in St Kilda, Victoria. She shared her vision for the website's design and atmosphere, emphasizing the need for a stylish yet edgy aesthetic to attract a youthful, trendy, and professional urban clientele. Given the limited budget for the website's initial creation, it was crucial to get it right from the start and build a strong foundation for future digital expansion.
We began by thoroughly researching the industry, examining potential audience demographics, analyzing competitors and their online presence, and gathering design inspiration from fashion and art websites for our initial ideas. Next, we created a brand style guide, preliminary wireframes, and design elements for the website. We then collaborated closely with Chloe, making adjustments to ensure she was completely happy with the aesthetics.
Following that, we performed comprehensive keyword research relevant to the industry, using this information to inform the website's content and copywriting. We worked iteratively with Chloe throughout this stage to ensure the site reflected her brand vision and services. Once the website was finalized, we integrated her chosen appointment booking system, enabling real-time client bookings.
We also carried out initial search engine optimization, focusing on site structure, schemas, metadata, and other elements so that clients could easily find the website on Google. To enhance local search visibility, we set up and verified a Google My Business profile, ensuring it was appropriately branded. Finally, we collaborated with Chloe to create a range of marketing materials, including business cards, price lists, brochures, flyers, and signage, all under a coherent and premium branding strategy.