Parkalot app grows 10x with a new business model
**BACKGROUND**
Parkalot is a small startup that provides an online solution for managing workplace parking. Founded by Lukas Patecki, the idea stemmed from his negative experiences with parking at a large corporation in Krakow, Poland. Lukas developed the Parkalot web application and launched it in 2016, successfully acquiring his first paying corporate clients organically. For most of this time, he took on the roles of product manager, software engineer, and customer support representative at Parkalot. Seeking assistance, Lukas looked for someone to help him refine the business model for his product and gain initial traction to validate product-market fit.
**OUR COOPERATION**
Skalski Growth collaborated with Parkalot to enhance its business model by clarifying its value proposition messaging, pricing strategy, and customer engagement. To improve online accessibility and user experience, we transitioned the main website and landing page from about.parkalot.io to parkalot.io. The website underwent a complete redesign to better communicate the product and boost conversion rates. We explored various acquisition channels—including paid search, display advertising, paid social media, email marketing, and direct outreach—running multiple campaigns across each to assess their effectiveness. The most successful strategies have been incorporated into Parkalot’s marketing playbook, largely automated and standardized. To enhance user activation, we implemented email drip campaigns for new users, hosted webinars, co-designed an in-app onboarding experience, and developed guides and an FAQ section.
**OUTCOME**
As a result of our partnership, Parkalot has seen significant improvements in key metrics, including a tenfold increase in weekly active users, a fivefold rise in revenue per subscriber, and a fourfold growth in paying corporate customers. Today, Parkalot is utilized by numerous medium and large enterprises worldwide and continues to experience rapid growth.