Subaru Digital Agency Services
Over a successful six-year partnership, Sitback collaborated with Subaru Australia and NZ as their comprehensive digital agency to create a diverse array of websites and online tools aimed at enhancing brand visibility, optimizing customer engagement, and driving conversion and organic growth. This strong alliance was marked by technical innovation and creativity, exemplified by the launch of a pioneering e-commerce platform that became the first worldwide to facilitate the sale of a car entirely online. Sitback was a leader in implementing one of Australia's initial Headless Drupal setups, successfully integrating with Subaru's inventory system, CRM, and various third-party systems such as payment gateways. The AWS platform played a crucial role in handling high traffic demands through its load balancing and auto-scaling capabilities. Additionally, Sitback developed a car configurator tool, a car comparison tool, a faceted-search-driven used car database that worked with third-party data sources, a secure portal for car owners integrated with Salesforce, and a multi-site management solution for their dealership network, ensuring brand consistency. Throughout their partnership, Sitback has offered 24/7 website support and optimization services, providing a help desk with a single point of contact and access to a team of trained developers, UX consultants, producers, system administrators, and designers to oversee and enhance all website activities. The digital agency's services in this long-lasting partnership were diverse, leveraging the full range of expertise from Sitback’s team, including customer research, experience design, cutting-edge software engineering, account management, and website support and optimization.