Founded by Leann, Simple Rabbit began as a web design studio serving small businesses and wellness practices in New Jersey. While creating quality websites, Leann observed that many medical practices saw little change in patient engagement despite improved sites. She realized that beyond the website, factors like patient discovery, trust-building, post-appointment experience, and referrals played crucial roles. Studying successful private-pay clinics, she developed the ACRR System—a comprehensive approach integrating Attracting, Converting, Retaining, and Referring patients. Leveraging her expertise in marketing strategy and web systems, Simple Rabbit focuses on crafting customized growth plans and managing full patient growth systems tailored for medical practices committed to real medicine, aiming to transform how they connect with and retain patients.