### What Makes Us Unique **In-House Experience:** We have a strong background in managing Marketing and Content internally. John Mears successfully grew PhantomBuster's annual recurring revenue from $3 million to $15 million as Head of Marketing, and Adina Timar has drastically increased traffic by 5x to 10x at three different SaaS firms as Head of Content. **Designed for AI from the Start:** Our approach is not about adapting conventional SEO for AI discovery. Sighted was specifically crafted to align with how large language models (LLMs) access and reference content. We prioritize creating content that is structured for both machine understanding and human readability, rather than solely focusing on search rankings. **Empowering Your Team:** We develop repeatable content structures and frameworks that your team can manage independently, aiming to reduce your reliance on an agency. **Tools and Technology:** We utilize a suite of tools, including Slack, Notion, Google Drive, FigJam, Loom, Calendly, and Figma. ### Frequently Asked Questions **What does Sighted do?** We design content systems that enhance your brand's AI recommendations. Our process begins with an audit to assess your current AI visibility, identify gaps, and analyze competitor citations. Next, we establish foundational elements like brand context documents and necessary technical adjustments. We then implement content initiatives step by step, which may include bottom-of-the-funnel comparison pages, FAQ sections, blog entries, and transforming existing materials into long-form content, ensuring that each project builds upon the last. Our goal is to create an interconnected system rather than disconnected individual pages. **How soon can we expect results?** From our experience, you may observe initial visibility improvements within weeks as AI models update with new content. However, significant and sustained changes typically develop over a span of 3 to 6 months, depending on your current situation, the competitive landscape, and how much content needs addressing. Technical quick wins, such as schema adjustments and structural fixes, yield faster results, while content development takes longer but accumulates benefits over time. We provide weekly and monthly reports to monitor your progress. **What if we already have an SEO agency or in-house SEO?** This is common and often productive. We do not aim to replace your existing SEO team; instead, we complement their efforts. We collaborate with your current SEO team on technical adjustments, share data that enhances both organic and AI visibility, and concentrate on AEO-specific tasks that many SEO teams are not yet geared for, including LLM visibility auditing, authority building for entities, citation-optimized content creation, and structured knowledge layers. Having a solid SEO foundation allows us to expedite our efforts on the AEO front.