Sidekick Creative Agency, established in 2017 by former musicians Mark Waldrop and Jeremy "The Bwack" Bush, was born out of their unique experience managing their own band's branding and content. Recognizing a gap in quality branding within their hometown of Waco, they aimed to elevate local businesses' presence through expert creative services. Operating as a supportive partner, Sidekick collaborates with businesses via subscriptions, workshops, and projects to highlight their strengths through authentic, relationship-driven work. Valuing honesty and clear communication, the agency serves as the 'sidekick' to help clients shine in areas like content and branding, allowing overwhelmed business owners and marketing managers to confidently present their brands. Relocating in 2020 to Columbus Avenue, Sidekick continues to grow while striving to "make Waco cooler."