Shortcut Asia

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

ABOUT SHORTCUT ASIA

We turn your ideas into reality

Welcome to Shortcut Asia! Located in the vibrant MSC Cybercity of Bangsar South, Kuala Lumpur, Malaysia, Shortcut Asia is your primary source for full-stack development and consulting services. We specialize in developing high-quality web and mobile applications using advanced technologies such as Ruby on Rails and React Native. Whether you're a local entrepreneur or an international corporation, we are committed to delivering dependable and scalable software that is easy to maintain. With over ten years of experience, our consultancy services are particularly sought after by startup founders, whom we assist through every phase—from market validation to product development—ensuring a smooth journey. What distinguishes us is our passionate team of experts. We are excited to announce that we have broadened our reach by collaborating with our colleagues from Norway, Copenhagen, Stockholm, Bucharest, and North Macedonia. Together, we are prepared to meet challenges and create impactful solutions like never before. We bring your ideas to life. Shortcut Asia Sdn. Bhd. [Company No. 201301016209 (1046042-K)]

Tech Stack

AngularDjangoNodeJSReactReact NativeRuby on RailsVueJSFlutterJavaScriptRubyRedux

Languages Spoken

EnglishMalay

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

28% Custom Web Application Development

22% Mobile App Development (iOS & Android)

50% Web App UI Design

About the Team

OUR STORY

Since 2014, Shortcut Asia has been a pioneering full-stack software development and consultancy firm dedicated to driving digital transformation for clients worldwide. Our global team of skilled professionals collaborates closely with clients to design and deliver impactful digital products that enhance lives and revolutionize industries. We take pride in guiding projects from initial concept through launch and ongoing support, utilizing cutting-edge platforms and frameworks. Anchored by thorough research and high-quality, sustainable code, we foster transparent and integrity-driven partnerships. At Shortcut Asia, we are committed to crafting meaningful digital experiences that empower businesses to innovate and achieve sustainable growth.

Portfolio

AirAsia

Unknown

Location: Malaysia Industry: Retail / Travel Service: Staff Augmentation / Website / Backend Development Year: 2019 Client: Capital A (previously AirAsia Group) is a prominent aviation company located in Kuala Lumpur, with a significant footprint across Southeast Asia. Originally starting as a low-cost airline, it has undergone significant transformation into a diversified investment holding firm with a broad range of businesses. Challenge: Following AirAsia Group's acquisition of Vidi (previously known as Touristly), there was a need for additional personnel to integrate Vidi's systems with AirAsia’s platform and the BIG loyalty program. Solution: Fostering collaboration to expedite timelines The AirAsia Group partnered with Shortcut Asia to provide a team of nine engineers for over a year. The integration with Vidi’s existing team was smooth due to both companies having similar development methodologies and technological know-how. This collaboration led to the successful integration of Vidi’s platform, resulting in a new AirAsia website focused on tours, lifestyle activities, and on-ground services. Results: The crucial task of merging two operational systems was accomplished with minimal disruption within a reasonable timeframe, thanks to Shortcut Asia’s support and expertise. Tech Stack: Ruby on Rails, React Native

EDOTCO

Unknown

**Location:** Malaysia **Industry:** Telecommunications **Service:** Website **Year:** 2023 **Client:** EDOTCO Group is the leading regional firm in Asia specializing in integrated telecommunications infrastructure services, particularly within the tower services sector. Their proficiency includes co-locations, build-to-suit solutions, energy management, transmission, and operations and maintenance (O&M). **Challenge:** The current legacy codebase and content management system prevented the implementation of crucial new business initiatives, such as launching individual country microsites. **Solutions:** Design Shortcut Asia teamed up with EDOTCO and Dragon Rouge to completely redesign the visual and user interface of the current website. Dragon Rouge concentrated on enhancing the visual design elements, including logos, color palettes, typography, and overall style, while our primary objective was to improve the user experience, site structure, and layout, all while integrating a cohesive visual identity. Throughout the redesign process, we ensured a balance between aesthetic appeal and functionality. Modern design features and visual cues were incorporated, with a strong emphasis on usability. The result is a harmonized visual identity that fosters an engaging user experience. **Design Tools:** Website We collaborated with Dragon Rouge, a renowned global creative agency, to undertake the rebranding and redevelopment of the corporate website. We proposed a server-rendered approach designed to enhance SEO and optimize website performance. **Tech Stack:** Next.js **Results:** The rebranding and website redevelopment efforts enabled EDOTCO to effectively communicate its renewed dedication to shaping the future of connectivity in Asia to its stakeholders.

Fave

Unknown

**Location:** Malaysia **Industry:** Retail **Service:** CTO Consultation **Year:** 2016 **Client:** Established in 2015, Fave is among the fastest-growing fintech platforms in Southeast Asia, helping offline businesses to thrive and engage with their customers digitally. **Challenge:** Following its acquisition by KFit, Groupon Malaysia was rebranded as Fave, along with Groupon Indonesia. This merger resulted in a combined subscriber base of over 3 million, which posed challenges for KFit’s existing systems that were not designed to support such rapid growth. **Solution:** To ensure seamless and sustainable integrations, Shortcut Asia conducted a CTO consultation with Fave's team, assessing the current deployment infrastructure and codebase to pinpoint issues and enhance process efficiency. A primary focus was on future-proofing the system to ensure it could adapt to potential expansions. With our expertise, the merger of the three platforms was executed smoothly, with no significant disruptions for end users. **Results:** Merging large userbase platforms can be a complex endeavor. Our consultation service included thorough preparatory efforts, resulting in a smooth and effective transition. **Tech Stack:** Ruby on Rails

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