10to90
Raising Public Awareness with an Innovative Recycling Approach
Project Overview
With only 10% of the plastics produced each year being recycled, there is a pressing need for new solutions. The 10to90 initiative seeks to elevate the global recycling rate to 90% by utilizing advanced recycling techniques. Cyclyx, the parent company, enlisted Shields SGF to create a public-facing website that would encapsulate their brand identity as well as incorporate the new 10to90 logo. The goal of this site is to educate the public on their recycling options and serve as a crucial advocacy platform for future program expansions beyond the initial trial phase. Additionally, Cyclyx requested that Shields design a 10to90 app to assist users with the recycling drop-off process.
Solution
Shields crafted the 10to90 website to attract public attention with vibrant colors and engaging graphics, guiding users through essential program information. Key messages, such as "How to participate" and "Why you should participate," are consistently highlighted through a combination of text, graphics, charts, and images. The design aligns with Cyclyx's branding by utilizing coordinated shapes and colors, visually linking the two as primary and secondary brands. The 10to90 app extends this aesthetic, while also incorporating crucial features like locating nearby drop-off sites, scheduling drop-offs in advance, and tracking users' recycling history and progress.
Results
With the website and app finalized, 10to90 has launched the first trial of their Advanced Recycling program in Houston, TX, encouraging consumers to participate through their "Bag it & Bring it" initiative. The website effectively serves as a key resource for outlining the program's processes and requirements, while also promoting 10to90 to other communities that might participate in the future. Similarly, the 10to90 app simplifies the donation process and adds an element of enjoyment, allowing users to earn badges as they achieve recycling milestones, which encourages further engagement.