Shiba500 is a branding and strategy agency focused on B2B tech companies, founded by women and operating remotely. We adopt a comprehensive and strategic methodology to make technology more accessible and comprehensible for broader audiences. Our approach is hands-on, guiding clients throughout the process as they navigate brand strategy, verbal branding, and storytelling. As a boutique agency, we leverage a flexible, interdisciplinary team that we adjust based on our clients’ specific needs. While every client is unique, we typically engage in projects across four primary areas: - **Strategy**: market research, competitor analysis, target audience analysis, brand architecture, positioning, and messaging frameworks - **Verbal Branding**: naming, brand tagline/slogan, brand nomenclature, voice, tone, style, and communication guidelines - **Visual Identity**: brand logo, color palette, typography, visual style guide, and brand book - **Digital Marketing Services**: go-to-market strategy and playbook, content marketing and SEO, email marketing, social media marketing, and paid marketing.