Setsail Marketing

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

ABOUT SETSAIL MARKETING

ROI Performance Driven Marketing Agency

At Setsail Marketing, our approach revolves around one key principle: results. As a Google Partner agency, we have successfully aided more than 200 brands and government entities in achieving growth through effective sales strategies, compelling creative work, and intelligent execution. Whether it’s paid advertising, web funnels, or social media video, our goal is straightforward—encourage action and convert clicks into customers. Our services include: 1. Performance Marketing: Google and Meta ads, landing pages, and CRM funnels. 2. Web Design and Development: Fast, SEO-friendly, and optimized for conversions. 3. Social Media Video: Engaging short-form content designed to generate leads. Our creative work is not just aesthetically pleasing; it’s designed to deliver results. Every visual, layout, and script undergoes testing to influence decisions rather than merely boost engagement. We drive sales. With over ten years in the industry and serving over 200 clients, we create marketing strategies that accomplish their primary goal: selling. Setsail Marketing. Designed for Results.

Tech Stack

React

Languages Spoken

EnglishFrenchRussian

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

45% Performance Marketing

10% Email Marketing & Automation

15% Search Engine Optimization (SEO)

20% Social Media Marketing

10% Video Marketing Strategy

About the Team

OUR STORY

Founded in 2015 in Vancouver, Setsail Marketing emerged from a passion to understand what truly motivates people to engage with brands. Moving beyond superficial marketing, the agency focuses on uncovering the psychological triggers behind every customer interaction to drive genuine business growth. Comprising creative strategists and data specialists, Setsail crafts campaigns that prioritize measurable results over vanity metrics. As a Google Partner and B Corp certified agency, they offer comprehensive services including branding, web design, SEO, and performance marketing. Their unique ROI Framework combines market research, AI-powered insights, and continuous optimization to transform brand awareness into scalable revenue, serving clients across Canada and the US with proven expertise and a commitment to sustainable success.

Portfolio

Multi-Brand Growth Through Performance Marketing

GVA Brands – GIO Mobility, Rosso Motors

GVA Brands, the parent organization of GIO Electric and Rosso Motors, collaborated with Setsail Marketing for more than seven years to expand their powersports and electric vehicle offerings. Our objective was to create a performance-oriented marketing system that could support various brands, boost eCommerce sales, and secure leadership in the category. **Strategy & Execution:** We devised a cohesive marketing system that encompassed: - **Performance Marketing:** Launched targeted Google and Meta advertising campaigns for each brand, concentrating on audiences with high conversion potential. - **eCommerce Optimization:** Developed and refined customized eCommerce platforms designed to meet the needs of each brand's specific audience. - **Content Creation:** Created high-quality product photography and videography to elevate brand visibility. - **Marketing Automation:** Introduced sophisticated tracking and analytics tools to assess performance and identify opportunities for improvement. **Results:** Throughout our partnership, GVA Brands achieved: - Sales totaling tens of millions across various brands. - Consistent year-over-year growth driven by integrated digital campaigns. - The establishment of Rosso Motors as the top brand in youth powersports. Setsail has become GVA’s enduring growth partner, providing results through strategic planning, implementation, and continuous optimization.

388% More Leads with 71% Lower CPL via Facebook Ad

Revalate – Construction Software

Revalate collaborated with Setsail Marketing to enhance lead generation and brand visibility through Facebook Ads while boosting ROI in a competitive landscape. We developed a conversion-oriented campaign leveraging data-driven audience targeting, creative testing, and daily optimizations to maximize outcomes without increasing costs. Key Strategies: Established and refined lookalike and retargeting audiences to connect with high-intent prospects Crafted compelling ad copy and visuals highlighting Revalate’s unique value propositions Conducted daily performance adjustments, optimizing bids, budgets, and creatives Utilized Facebook’s algorithmic bidding to allocate spending efficiently Results (Dec 2024 – Apr 2025): 210 qualified leads (+388%) Cost per lead: $22.32 (↓71%) Overall spending dropped by 43% while reach and CTR improved 3,578 clicks with a 23% increase in CTR This campaign demonstrated that effective targeting, consistent optimization, and clear messaging can facilitate scalable and efficient growth, even in competitive markets. Revalate is now in a stronger position to convert leads into sustainable revenue.

$20M in Sales Through Performance Marketing

DŌST Bikes

DŌST Bikes Achieves Over $20M in Online Sales with Comprehensive Performance Marketing DŌST Bikes, a high-end e-bike brand, collaborated with Setsail to develop a scalable marketing engine. Given the premium pricing of their products and increasing demand, the main objective was evident: attract qualified traffic, build customer trust, and achieve profitable conversions in high volumes. We implemented a comprehensive performance marketing strategy focused on Google, Meta, and YouTube advertising, bolstered by data-driven creative materials and Klaviyo automation. Key strategies included: - A Shopify Plus eCommerce platform optimized for speed and conversion. - Google and Meta Ads tailored by audience and buyer intent. - YouTube video ads designed for mid-funnel product education. - A content engine that generated professional video, photography, and narrative-driven materials to support the sales funnel. - Klaviyo email automation flows for cart abandonment, post-purchase upsells, and customer win-backs, contributing an additional 15–20% to total revenue. We conducted continuous testing and monitoring of performance across all stages of the buyer journey. The outcome? Over $20M in eCommerce sales, a 3.8% overall conversion rate, and a 15% month-over-month growth during scaling periods, along with a reliable system for acquiring and retaining customers. Performance was not merely a target; it was the foundational system.

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