Sequence Commerce - The Best Amazon Advertising Agency

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

250 - 999

Employees

2015

Year Founded

ABOUT SEQUENCE COMMERCE - THE BEST AMAZON ADVERTISING AGENCY

Bold Strategies for Bold Brands on Amazon

Sequence Commerce: Your All-in-One Multi-Channel E-Commerce Growth Platform Sequence Commerce is a comprehensive eCommerce growth agency that oversees advertising and marketplace operations on platforms such as Amazon, Walmart, Target, TikTok Shop, Google, and more than 15 other key marketplaces. Founded by former executives from Amazon, Walmart, and Google, who together managed over $500 million in annual advertising expenditures, Sequence Commerce helps clients achieve an average revenue increase of 285% within 90 days, utilizing advanced machine learning technology and integrated cross-channel campaign management. What Sequence Commerce Offers: The agency handles a wide range of eCommerce advertising, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect, TikTok Shop advertising, Google Shopping, Performance Max, YouTube ads, and programmatic DSP across platforms like Amazon DSP and The Trade Desk. Their marketplace management services include listing optimization, A+ Content creation, Brand Stores, strategies for FBA and FBM, Walmart WFS optimization, Pro Seller recognition, TikTok Shop setup, live shopping events, and the production of shoppable videos. Emerging Marketplaces: They also oversee emerging marketplaces such as Best Buy, Newegg, Instacart, and Target Plus. International Growth: With operations spanning 12 international offices, 100 marketplaces, and 60 countries, Sequence Commerce facilitates cross-border growth for brands entering North American, European, and APAC markets. Analytics and Attribution: They provide real-time cross-channel reporting, predictive analytics, and unified attribution modeling through their Campaign Command Center, which is accessible in both self-service and fully managed formats. Full-Service Capabilities: Their comprehensive services include creative production, content optimization, competitive analysis, and strategic growth consulting. Sequence Commerce has garnered 8 Clutch Awards in Amazon and eCommerce categories, with clients such as Hasbro, Duracell, Heinz, Nestlé, Callaway Golf, and Joe Boxer.

Languages Spoken

EnglishSpanishJapaneseFrench

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

250 - 999

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

60% Pay Per Click

30% Ecommerce Marketing

10% Performance Marketing

About the Team

OUR STORY

Our Journey: Sequence Commerce was founded with a singular aim: to provide brands with the competitive edge previously enjoyed only by the largest companies. Founded by ex-executives from Amazon, Walmart, and Google, who together oversaw more than $500 million in annual advertising budget, we transformed our insider expertise into a platform and team that operates across more than 15 marketplaces. Currently, Sequence Commerce empowers brands to accelerate growth, optimize spending, and expand across all key channels.

Portfolio

ANS Performance Boosts Amazon PPC Advertising

ANS Performance

Founded by a group of athletes with extensive experience in the supplement industry, ANS is well aware of what it takes to maximize physical performance. Built on the core values of passion, innovation, science, and quality, the company started small but has since gained a significant share of the market with distinctive branding and a reliable fulfillment partner. The Challenge: ANS Performance was established with a focus on durability, prioritizing quality to avoid disappointment. However, despite the excellence of their products, ANS faced challenges due to a limited product range and insufficient Amazon post-listing optimization that negatively impacted the brand's overall performance. Additionally, they had minimal advertising strategies and lacked data insights, indicating there was much work to be done. How we helped: "We aggressively ran ads on our competitors' ASINS through Display ads to attract customers directly to our page using a tactic we call ‘Competitor Conquesting,’” explains our Head of Growth, Trevon. Leveraging our capability to utilize Amazon data to understand customer behaviors, we calculated the lifetime value (LTV) of an ANS customer over the year to determine how much could be invested in acquiring new customers outside of Amazon. In conjunction with our conquesting approach to attract new clients, we employed branded keywords from our competitors (such as C4, Ghost Supplements, and Vega) to create appealing custom headline search ads for their customers when they searched for related products. This strategy quickly improved the store's ranking and performance. Additionally, we launched a six-month retargeting campaign aimed at capturing regular supplement users by serving our video ads every 60 days, coinciding with when they typically run low on products. This approach helped build a loyal customer base for ANS and significantly increased traffic to their storefront.

Joe Boxer 3.5x Amazon FBA Sales with Sequence

Joe Boxer

You might assume that a well-known brand like Joe Boxer has no room for improvement, but that's not the case. Sequence's advertising strategies significantly boosted their ad revenue by sixty times. As a vendor central seller, Joe Boxer already had strong brand recognition and was able to grow their online presence organically without a dedicated ad budget. However, this low-risk approach brought limited rewards, and they were content with those results for a time. We identified that their advertising and keyword strategies were lacking, so we developed a retargeting campaign aimed at leveraging their existing customer base and implemented ads targeting competitors using sponsored brand and headline search ads. Joe Boxer wanted to further scale their business by incorporating Amazon—the largest name in eCommerce—into their strategy, but their team lacked the necessary expertise, which is where we came in. Our innovative approach was essential for creating an advertising strategy that would help this prominent brand maintain its position in the Canadian Amazon marketplace. With only three months left in the year, we had to prove our capabilities to Joe Boxer—and we certainly did. The outcome? With Sequence's assistance, Joe Boxer was able to conquer yet another market and dramatically increase their ad revenue—all within a three-month timeframe. In fact, our success with Joe Boxer led to a partnership with their parent company, Caulfield Group, to further enhance their advertising through DSP, campaign optimization, and off-Amazon marketing.

Clean Flight does 1.22M in 1st year on Amazon FBA

Clean Flight Golf

Challenge After exhausting all options, including selling on Shopify, seeking funding through Kickstarter, and implementing basic online SEO, the Clean Flight team faced continuous setbacks in launching their product. Clean Flight Golf was founded out of a passion for golf, with aspirations for clean, long-distance shots every time. While their product was straightforward, well-designed, and reasonably priced, they lacked the right team to drive their success. Aiming for a big breakthrough, Clean Flight turned to Sequence, leading to a fruitful partnership. Following a complete pivot towards Amazon, they moved away from their previous challenges. How We Helped Sequence has a solid record of making data-driven choices that offer valuable insights into customer behavior. Clean Flight exemplifies the importance of choosing conflicts wisely. The company, which launched in May 2021 with no sales, achieved $90,000 in monthly revenue by December, amounting to nearly half a million dollars within the first eight months. By the Numbers Once we got Clean Flight positioned for success, our initial efforts paid off immediately. Starting from scratch with no site traffic or sales and a low conversion rate, we expanded their reach significantly. A considerable portion of Clean Flight’s growth came from organic sales. Our SEO optimization was so effective that they became Amazon’s Choice for Golf Ball Washers in the US! Summary With a refined marketing strategy and a new presence on Amazon, Clean Flight's sales began to rival those of major players in the golf equipment market. Thanks to Sequence's expertise, the company experienced steady month-on-month double-digit sales growth, and their product is rapidly becoming a must-have. With strong brand representation and unique offerings, sales have surged like never before. Our primary objective is to drive sales, and our advertising agency is fully committed to realizing your goals and aspirations!

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Sequence Commerce - The Best Amazon Advertising Agency delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Pay Per Click

Ecommerce Marketing

Performance Marketing