Lukasz Zelezny is a leading social media influencer in the UK, a judge for the UK Search Awards, and a former director of organic performance at ZPG. He previously managed his team to enhance the organic visibility, conversion rates, traffic, and engagement for uSwitch.com, Zoopla.co.uk, and PrimeLocation. A hands-on professional, Lukasz dedicates considerable time to staying informed about advancements in online marketing technology. Beginning his career in 2005, he has been responsible for the organic performance of various companies, including HomeAway, Thomson Reuters, The Digital Property Group, and Fleetway Travel. He holds a BA in Marketing from the Silesian University of Technology and travels up to 75,000 km annually to speak at numerous SEO and social media conferences around the globe, such as ClickZ in Shanghai, ClickZ in Jakarta, SiMGA in Malta, and SES in London, as well as several events across Europe, including the Marketing Festival in Brno, Brighton SEO, and UnGagged in London. Each year, he participates as a keynote speaker in 10 to 20 events and also organizes workshops and meetups to share insights on SEO, social media, and analytics.