SEO Strategy Ltd

SEO Strategy Ltd is a specialized consultancy in SEO and AI visibility located in Southampton, UK, helmed by Sean Mullins, an independent expert with over 20 years of experience in search, technical SEO, and optimization for the AI era. We collaborate with professional services firms, SaaS companies, and enterprise software providers who seek more than just rankings; they require structured and defensible visibility in traditional search, AI overviews, LLMs, and generative discovery platforms. Our main areas of focus include: - **Technical SEO & Site Architecture**: We handle platform migrations, improve Core Web Vitals, implement schema markup and structured data, enhance crawl efficiency, and develop WordPress-native solutions. Our technical recommendations are ready for implementation rather than just listings of issues. - **Entity SEO & AI Visibility**: We optimize Knowledge Graphs, utilize Wikidata for entity corroboration, devise LLM citation strategies, and improve positioning for AI overviews. We bridge traditional SEO with the emerging AI discovery layer, assisting clients in gaining visibility, citations, and recommendations on platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews. - **AI Knowledge Agents**: We provide governed, citation-compliant AI assistants for professional service websites, equipped with server-side grounding verification and a complete audit trail. These agents are first deployed on our own site before being offered to clients such as Coviant Software (Diplomat MFT). They are not mere chatbots; they form a part of our AI governance infrastructure. - **Content & Digital PR Strategy**: Our approach includes evidence-based content planning, building topical authority structures, and providing digital PR services for regulated industries like criminal defense law, healthcare IT, and managed file transfer. Our current and recent clients include Coviant Software (enterprise MFT), Olliers Solicitors (Top Tier Legal 500, Times Best Law Firm 2026), Pro2col (the UK's leading MFT consultancy), and tobecome.org (which focuses on ICF coaching certification). We are selective with our projects, choosing to deeply engage in a limited number of assignments instead of operating as a typical agency.