Local SEO: 46k Clicks in last 3 Months
At SEO Retainer, we collaborated with a home healthcare provider seeking to enhance its online presence, attract qualified leads, and excel in local search results. Initially, when the client engaged with our Monthly SEO Retainer package, their website attracted just 700 organic visitors each month and had minimal local visibility. After implementing a comprehensive SEO strategy, the website now draws nearly 14,000 monthly organic visitors, alongside substantial improvements in local rankings, impressions, and customer inquiries.
Challenges We Discovered
The website encountered several SEO issues that hindered its growth, including:
• Slow speed and poor mobile performance
• Insufficient local SEO optimization
• Ineffective keyword targeting on service pages
• Low visibility on Google Maps
• Limited content on service pages
• Weak internal linking and indexing problems
Our SEO Approach
Through our Monthly SEO Retainer, we devised a long-term SEO growth strategy focusing on technical SEO, local optimization, content enhancement, and conversion improvements. We revamped the entire website structure, enhanced page load speed, resolved technical SEO problems, and redesigned service pages to incorporate stronger keyword targeting and improved user experience. Our team also optimized the Google Business Profile to boost visibility in local searches and on Google Maps. Additionally, we produced SEO-focused healthcare content targeting high-intent search queries that potential patients were commonly searching for.
Results Achieved
During the campaign period, the business saw significant growth:
• Organic traffic surged from 700 to nearly 14,000 monthly visitors
• 46,200 total clicks generated from Google Search over the last three months
• 4.75 million total impressions recorded
• Average Google ranking improved to position 5.1
• Notable growth in local keyword rankings
• An increase in appointment requests and qualified leads