Onice Muebles Digital Strategy
Onice Muebles, in collaboration with SENSO Mx., created a marketing strategy for Facebook and Instagram aimed at attracting new customers via Whatsapp Business. To maximize their reach to potential customers, the brand utilized audience targeting based on specific interests related to their products, along with geographic targeting for home deliveries. Onice Muebles focused on these segments with advertisements for Whatsapp messages featuring videos, carousels, and responsive images, tailoring content for each product. The key objective for all creative materials was to effectively showcase the products in a clear manner while emphasizing the brand. To assess the impact of their ads, Onice Muebles carried out internal tests, which revealed that ads providing more detailed information about the products performed better. As a result, they began incorporating additional details such as free shipping and pricing into their advertisements, which positively influenced the intentions of interested customers and helped filter the target market. The outcome was a surge in sales; from July 2019 to 2021, during the campaign period, Onice Muebles saw a remarkable rise in leads generated from social media ads, leading to new sales opportunities for the company, including a 364% return on investment, $450,000 in average monthly sales, 438 Whatsapp inquiries from potential customers, and nine consecutive months of full production capacity.