Selected initiated its digital marketing efforts in 2003, aspiring to create a professional framework for managing sophisticated marketing systems for firms in Israel. In 2015, it established its current structure and has since expanded into a team of 25 specialists in SEO, paid media, technology, and automation. The company has overseen digital marketing initiatives for more than 2,500 businesses, including prominent brands in retail, healthcare, industry, and consumer markets. Selected excels in comprehensive digital growth strategies, including competitive SEO, advanced website development, extensive campaign management, direct marketing, and automation. Central to its operations is COLLECTOR, a proprietary system that consolidates all marketing data and leads into a single platform, providing complete visibility and control. Selected's approach emphasizes ongoing measurement, optimization, and the alignment of marketing with sales, resulting in measurable outcomes and sustainable growth for mid-sized and large companies. The firm is guided by Moshe Evgi, the Founder and Head of Digital Strategy, who brings over 20 years of experience and a rich background in technology and strategy to enhance performance and return on investment.