We designed the operational strategy for a new B2C channel
**About the Challenge**
Unilever, a major consumer goods company, typically operates through large distributors rather than engaging directly with customers. As part of its transformation strategy, the company aimed to connect with clients directly via a digital platform. The main challenge was to revamp their strategy and operational model to enhance customer experience and achieve 10,000 orders within two years.
**The Solution**
A comprehensive assessment was conducted to identify the primary issues in the current operation. Following this, benchmarks and analyses of three critical areas—storage, picking, and delivery—enabled the development of an optimal model. The findings indicated that partnering with logistics operators was the most effective approach, leading the seeder to identify, evaluate, and select the best partners for storage and delivery. The seeder collaborated closely with the Unilever team, bringing in specialized knowledge and employing agile methodologies to facilitate task execution. This collaborative effort and adaptable approach allowed for a swift transition from identifying the problem to implementing a solution in just five months.