SECCI Concept Design

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Overview

$5,000+

Min Project Size

2 - 9

Employees

2015

Year Founded

ABOUT SECCI CONCEPT DESIGN

Industrial Design Studio – From Concept to Product

SECCI Concept Design is an Italian industrial design studio dedicated to helping businesses transform their ideas into successful physical products. We collaborate with manufacturers, brands, and startups that require more than just appealing concepts; they need products that can be developed, engineered, prototyped, and produced effectively. Our expertise spans industrial design, product strategy, color, material, and finish (CMF), user experience, design for manufacturing, prototyping assistance, and sourcing coordination. We concentrate on products where form, function, materials, and production limitations must work in harmony, including smart home devices, household appliances, wellness products, beauty tools, lighting, and professional equipment. Located between Italy and China, SECCI bridges European design culture with hands-on manufacturing experience. This enables us to guide clients from the initial product concept to supplier interactions, prototype assessments, tooling discussions, and production transitions. We leverage design as a strategic tool to shape product identity, enhance usability, mitigate development risks, and craft solutions that are unique, manufacturable, and market-ready. Our method is practical and collaborative. Each project begins with an understanding of the user, business objectives, target price, technical limitations, and actual production environment. From this foundation, we create visually appealing, feasible concepts that align with the brand and adhere to industrial constraints. SECCI Concept Design has collaborated across various product categories and international markets, assisting clients in Europe and Asia. This cross-sector expertise enables us to transfer knowledge from one industry to another and discover opportunities that are often overlooked when design, engineering, and production are treated as isolated domains. We believe that effective design involves not only creating something innovative but also enhancing a product's functionality, manufacturing process, user experience, and overall value for both the company and its users.

Languages Spoken

EnglishItalian

HIGHLIGHTS

$5,000+

Min Project Size

2 - 9

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Product Design

30% Graphic Design

20% Logo Design

About the Team

OUR STORY

Our Narrative We are SECCI Concept Design, a distinguished industrial design studio operating between the EU and China. Our team, which includes strategists, designers, engineers, and sourcing specialists located in Rome and Dongguan, specializes in transforming ideas into producible items such as wearables, appliances, and connected devices. By integrating user insights, DFM engineering, sustainability, and market validation, we provide comprehensive development services, supplier engagement, and award-winning designs that are sold internationally.

TEAM PHOTOS

Portfolio

r2

Be-Tech

Be Tech commissioned us to create the industrial design for r2, a new smart lock aimed at the residential and smart home sectors. The challenge was to design a product that merged advanced access technology with a strong visual identity while ensuring manufacturability, especially in a market saturated with similar-looking smart locks. The design needed to convey a compact, premium feel that was easy to understand and supported multiple unlocking methods along with clear user interaction. Our focus was on establishing the product’s identity, enhancing ergonomics, developing surfaces, setting the CMF direction, and refining the design for production. A key element of the design is the unique geometry of the handle, which not only gives the product a distinctive character but also improves grip and usability when interacting with the door. The project aimed to strike a balance between minimalist aesthetics and functional clarity. The front body was crafted to incorporate digital access features in a tidy and organized manner, while the overall design language positioned the product as a modern smart home device rather than a conventional electronic lock. The outcome is a unique, manufacturable smart lock design that effectively integrates technology, usability, and brand value. This project eventually received international acclaim and became a leading example of SECCI Concept Design's product development approach.

Nutrition Blender - Industrial Design for Airlux

Airlux Electrical Co.,Ltd.

Airlux commissioned us to establish the industrial design direction for a nutrition blender, a compact kitchen device emphasizing healthy living, daily use, and a prominent product presence. The aim was to develop a product that distinguishes itself in the small appliance market while being feasible for manufacturing. The design needed to embody freshness, efficiency, and reliability, steering clear of the typical appearance often associated with blenders and juicers. Our efforts were concentrated on defining product identity, proportions, user interaction, surface development, color/material/finish (CMF) direction, and refining design for production. We paid special attention to the interplay between the main body, the transparent container, and the control area, aiming for a visually balanced structure that feels clean, functional, and intuitive. The design language incorporates soft forms, clear technical layout, and a distinctive front profile, allowing the product to appear modern and inviting while maintaining simplicity for industrial production. This project exemplifies SECCI Concept Design’s philosophy in home appliance design: crafting products that are visually identifiable, user-friendly, manufacturable, and aligned with the client's market strategy. The outcome is a nutrition blender concept that enhances Airlux’s product lineup with a more contemporary identity, integrating healthy living, kitchen performance, and production viability.

O-Ring Stand Mixer - Industrial Design

Assiduous Electronics Technology Co., Ltd.

Assiduous tasked us with creating an industrial design for a stand mixer aimed at the global home appliance market, emphasizing a product that feels familiar, user-friendly, and distinctly different from conventional kitchen machines. The challenge was to innovate within a well-established product category. Stand mixers have a conventional structure, so the main opportunity lay in enhancing user interaction rather than complicating it. Our focus encompassed product identity, proportions, surface design, CMF direction, 3D development, and refining the design for manufacturability. A significant feature of the project is the horizontal ring control, designed for accessibility from both sides of the machine. This design choice enhances usability for various kitchen arrangements and accommodates both right- and left-handed users while giving the product a unique visual identity. Rather than using a traditional knob on one side, the control was integrated into the product's architecture, allowing for a seamless blend of function, ergonomics, and aesthetic appeal. The design language achieves a balance of soft contours, technical accuracy, and a compact domestic feel. The end result is a contemporary stand mixer that maintains the reassuring sturdiness expected from kitchen appliances. This project exemplifies SECCI Concept Design’s philosophy of industrial design: enhancing existing product types through thoughtful details, a focus on production, and a thorough understanding of user interaction. Ultimately, the product was commercialized by Wartmann, validating the importance of a design approach geared towards practical market application, manufacturability, and product distinction.