SEO: Increase Top Keywords 88%
**PROJECT OVERVIEW**
Terminix Service, Inc. (TSI), a well-known pest control and extermination company, sought the expertise of Search Marketing Pros to boost their online visibility. Although TSI had established a strong brand identity, they required help in effectively presenting their expertise to search engines. Our main objective was to:
**EXECUTION**
To tackle TSI's SEO challenges, we crafted a comprehensive strategy that included both on-page and off-page optimization techniques. We started with a detailed analysis of TSI's website and keyword landscape to pinpoint areas for improvement. Through thorough research and insights from the industry, we identified the top #1-#3 keywords essential for TSI's organic search performance. We then implemented an extensive optimization plan, which featured strategic keyword integration, content improvements, and technical enhancements. By applying these SEO best practices, we ensured that TSI's website content was aligned with search engine algorithms, increasing its relevance and authority. Additionally, we acknowledged the importance of local visibility for TSI's business and introduced targeted local SEO strategies to strengthen their presence in the communities they served. This included optimizing location-specific landing pages, ensuring accurate and consistent business listings across various directories, and utilizing customer reviews to enhance credibility and reputation.
**RESULTS**
Our efforts produced outstanding results for TSI. Through website optimization and a focus on the top #1-#3 keywords, we achieved an impressive 88% increase in their rankings on search engine results pages (SERPs) for these important keywords. This boost in visibility notably improved TSI's online presence and increased their organic traffic. Furthermore, our local SEO initiatives led to a significant 25% rise in lead form submissions for TSI.