RetailNext, SEO and Web Design
RetailNext encountered difficulties with their online presence and collaborated with two local web design firms, neither of which successfully captured their brand vision in a website. This changed when they teamed up with Seahawk to revamp their site, with the goal of establishing RetailNext as a frontrunner in in-store analytics. They sought a distinctive and contemporary website to set themselves apart from their competitors.
Seahawk's objective was to create a world-class website for RetailNext, breaking the project down into five phases, involving top-notch UI designers, developers, and project managers. The initial phase focused on brand discovery, where they examined RetailNext's brand narrative and voice, conducted a data audit, and generated a findings report. Objectives were defined in ClickUp across various stages to ensure that the goals were achieved, emphasizing a commitment to quality and patience.
In the UI design phase, Seahawk's careful design approach aimed to enhance conversion rates and provoke emotional responses. The process was comprehensive, allowing RetailNext to explore various design concepts, ultimately settling on a final design by Mateusz after presentations from three UI designers. For development, Maria created the hero image illustrations, while Dawid translated Mateusz's design into a functioning site using Sketch. Seahawk also applied optimization techniques for site speed, including image compression and file minification, which enhanced loading times and overall performance, leading to an improved user experience with lower bounce rates and higher engagement.
Contentful CMS was selected for the project, which encompassed 30 subpages, and Seahawk, as a CMS builder agnostic firm, worked adeptly with Contentful. Following extensive quality assurance processes, the revamped RetailNext website was officially launched. This project stood out as one of Seahawk's largest and most fulfilling undertakings, showcasing their commitment to quality and client satisfaction.