Sea Salt Marketing

Sea Salt Marketing is a digital marketing agency in Australia that specializes in serving residential builders. Established in 2015 by Amanda Cordner, a former marketing director with experience at companies like L'Oreal, Lion Nathan, Heinz, and Fonterra, the agency was founded on the belief that builders need marketing tailored specifically to their industry, rather than generic strategies borrowed from other sectors. For more than ten years, Sea Salt has collaborated with custom home builders, project builders, and boutique renovation experts throughout Australia and New Zealand to enhance their brand visibility, generate qualified leads, and attract ideal clients—not just more clients. The agency functions as a fully integrated team, providing a comprehensive range of services, including strategy development, brand creation, website design, social media management, Google Ads, Meta Ads, SEO, content marketing, and email marketing, all executed by experts well-versed in the building industry. Notable results achieved by clients partnering with Sea Salt include: - A sixfold increase in qualified inquiries (Christou Homes) - An eightfold business growth since 2016 (Roda Developments) - An increase in average build value from $400k to over $1M (Christou Homes) - Steady positive feedback and inquiries growth (McGowan Homes) Sea Salt selectively chooses clients to ensure that each builder receives focused attention, strategic insights, and tangible results. The team is located in Sydney and works with clients across NSW, QLD, VIC, WA, SA, and NZ.