Website development and promotion for EffectProf
EffectProf, the leading producer of aluminum systems for glass in Ukraine, was established in 2009 in Kyiv. The project commenced almost from the ground up. The company’s former website fell short of contemporary standards and had difficulty adequately serving both the organization’s needs and its client base.
Objectives: Guided by the previously established brand book, the primary objective was to revitalize and modernize the company’s online presence, create a new website, and launch promotional efforts through key channels, including SEO and advertising. Additionally, there was a goal to enhance the company’s image on social media.
Development and Marketing: In September 2021, the revamped website was launched at effectprof.com.ua. It was constructed on the adaptable and user-friendly Okay CMS, a platform tailored for SEO optimization and highly suitable for such projects. Content creation for the project also began in the same month, alongside the development of comprehensive advertising campaigns targeting both existing and potential customers through channels like Google Ads and Facebook Ads.
Results: Within just over a year, the project yielded remarkable results, particularly in SEO promotion. Organic traffic rose by 80% compared to the initial level, excluding search queries related to the brand. Despite the challenges in Ukraine, the website and company continue to thrive in the local market, with plans to expand into Europe in 2023.