Established in 1996 in Amsterdam, Booking.com began as a modest Dutch start-up and has evolved into a premier digital travel company globally. As part of Booking Holdings Inc. (NASDAQ: BKNG), its core mission is to simplify travel for everyone, making the world more accessible. By leveraging advanced technology to eliminate travel complexities, Booking.com efficiently connects millions of travelers with diverse transportation choices, a wide range of accommodations—including homes and hotels—and unforgettable experiences. Serving as a vast marketplace, it supports both major brands and independent entrepreneurs in reaching a worldwide audience, fostering growth across the travel industry. Available in 43 languages with over 28 million accommodation options, and backed by round-the-clock customer service, Booking.com is dedicated to facilitating effortless travel planning wherever destinations beckon.