Salt Strategy is a consultancy that specializes in marketing research and strategy. We assist marketers in gaining insights into their customers, refining their marketing strategies, messaging, and targeting to enhance business outcomes across both physical and digital channels. Our approach incorporates lean, agile, and iterative research and development methods, exemplified by our data-driven Marketing Optimization Process (MOP). MOP conducts a thorough analysis of the market environment, competitors, and your marketing efforts, leading to evidence-based recommendations. We guide brands in the right strategic direction for growth and ensure effective implementation of the strategy through oversight of your internal and external partners. At Salt, we prioritize objectivity and aim to be trusted advisors to our clients. Discover the truth. Take action based on it™.