Salt & Fuessel

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2013

Year Founded

ABOUT SALT & FUESSEL

Laser-focused on one thing: delivering results.

We are Salt & Fuessel, a digital performance agency located in Melbourne. Our expertise lies in developing websites and digital campaigns that effectively boost conversions and foster measurable growth. Our team integrates user research, UX design, and data-driven marketing to provide customized solutions in areas such as SEO, Google Ads, social media, and email marketing. With a strong emphasis on return on investment, we have assisted brands like Suzuki, Swisse, and Australia Post in achieving tangible business outcomes. Whether you need a bespoke website or a performance marketing plan, we are here to help you succeed.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

50% Performance Marketing

35% Search Engine Optimization (SEO)

15% Pay Per Click

40% Retargeting & Remarketing Campaigns

60% Google Ads Management

100% Custom Web Application Development

40% Product UX Strategy

40% UX Research & Usability Testing

About the Team

OUR STORY

Salt & Fuessel is a dedicated digital partner committed to attracting more customers for businesses at the lowest possible cost by merging exceptional user experience with optimized marketing channels. Their unwavering guarantee includes delivering a minimum 5X return on investment, comprehensive user testing unmatched in the industry, and transparent reporting practices. This success is fueled by a passionate and unique team of professionals, including directors, digital growth managers, UX researchers, and engineers, all focused on driving impactful results. The collaborative efforts of this diverse group ensure that clients receive strategic, data-driven solutions tailored to maximize growth and engagement in the digital landscape.

Portfolio

Jim's Mobile Tyres

**Jim’s Mobile Tyres – Journey from Zero to National Growth** **Overview:** Jim’s Mobile Tyres approached Salt & Fuessel with a recognized brand but faced challenges with its digital platforms. Although well-known nationally, the company struggled to translate website traffic into bookings and had limited search engine visibility. **Challenges:** - Low organic search presence in a competitive local landscape - High lead acquisition costs from paid advertising - Subpar user experience and low conversion rates on the website - Disjointed digital strategy with little SEO foundation **Our Approach:** We executed a comprehensive digital transformation plan that integrated SEO, conversion rate optimization (CRO), and a user experience-focused website redesign. Key initiatives included: - Extensive keyword research and restructuring of SEO for location pages - Enhancements to on-page and technical SEO - Simplified site navigation and booking process to minimize user drop-off - Improved mobile-first design to cater to users on the go - Continuous performance tracking and conversion analysis **Results:** - 🚀 600% increase in organic traffic - 📈 75% decrease in cost per conversion - 📊 Noticeable rise in online bookings across Australia - 🧭 Stronger national visibility in local and mobile searches **Impact:** This transformation allowed Jim’s Mobile Tyres to transition from a lead-dependent approach to a scalable and organic growth strategy, fostering long-term growth and enhancing ROI across all digital channels.

Swann Insurance

**Swann Insurance Overview:** Swann Insurance, one of Australia's top motorcycle insurance providers, encountered issues with the performance of their website. Although the site was responsible for generating 60% of their business leads, it was not producing the desired outcomes. **Challenges:** **Our Strategy:** Salt & Fuessel collaborated with Swann Insurance, a prominent player in the insurance sector, to tackle the issue of transforming brand recognition into actual sales. Below are the main elements of our strategy: **Results Impact:** Our efforts for Swann Insurance resulted in substantial growth. By optimizing landing pages, we saw an increase in online sales. Revamping the website's banner message led to improved conversion rates, and well-managed social media campaigns yielded a significant return on ad spend. These outcomes underscore the effectiveness of focused SEO, customer-centric messaging, and strong social media initiatives.

Leo Cussen

Leo Cussen sought to increase enrolments for their Practical Legal Training (PLT) course, which had previously not exceeded 239. By collaborating with Salt & Fuessel, they adopted a strategic method that included website enhancement, social media strategies, and Google Ads. This led to a remarkable growth in enrolments, achieving full capacity at 300 and a notable 13x return on investment. The approach involved tackling challenges and focuses on development and optimization through social media and Google Ads, resulting in enhanced conversion rates and user experience for Leo Cussen. The surge in enrolments for the PLT course to full capacity at 300 illustrates the effectiveness of the targeted digital marketing efforts.

8 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Salt & Fuessel delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Performance Marketing

Search Engine Optimization (SEO)

Pay Per Click

Retargeting & Remarketing Campaigns

Google Ads Management

Custom Web Application Development

Product UX Strategy

UX Research & Usability Testing

Web App UI Design

Industry Recognitions

15 Best Digital Marketing Agencies in Melbourne

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20 Top Digital Marketing Companies in Melbourne

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Locations

Headquarters

Level 2/627 Chapel St

South Yarra, Victoria, Australia 3141

+611300745796

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