SALT, a woman-owned production company based in Grand Rapids, MI, was founded by Sloan, who arrived from South Africa with a dream and $1,000. Alongside Principal Owner and Executive Producer Jenna, who brings strategic risk-taking and organizational leadership, SALT crafts memorable, impactful content rather than mere polished visuals. The team's resourcefulness and innovative approach solve challenges creatively, such as turning canceled productions into unique shoots. Their collaborations span national brands, agencies, and artists, including Steven Malcolm and the Grand Rapids Ballet. Emphasizing authentic storytelling and fearless creativity, SALT fosters respectful, ego-free environments that fuel genuine relationships and powerful narratives, building a respected visual legacy beyond just videos.