HOW WE SECURED 27 QUALIFIED LEADS FOR A 100 PERSON APP DEVELOPMENT AGENCY
You can access the case study here: http://www.insalesacademy.com/nomtek. Nomtek is an innovative software company that has been providing on-demand app development since 2009. They have a dedicated team of 100 enthusiastic and tech-savvy individuals who collaborate to deliver high-quality software for prominent startups and enterprises like Hyperloop, Newsweek, Jägermeister, and Axel Springer. Their offices are located in Berlin, Washington, and Poland. Selling custom development can be quite challenging as it involves numerous interactions with various stakeholders. While many marketing firms typically just provide leads or set meetings, Nomtek needed more, so we worked together to establish a detailed definition of a lead that matched their requirements. Nomtek allowed us a two-month trial period to quickly test multiple targets and evaluate the effectiveness of our outbound strategy. Our sales representative collaborated weekly with Nomtek's sales and marketing teams, crafting personalized opening lines for each contact in our database and utilizing our favorite automation tool to create a sequence of five emails for each recipient. Additionally, she employed LinkedIn connection requests and cold calls to engage the selected target accounts. After two months of rapid testing, we gained a clear insight into what appealed to the target market, leading Nomtek to decide to expand the campaign. We even conducted practice sales calls with Nomtek's sales reps, who shared their recorded calls with our leads, allowing us to provide feedback on improving the discovery call process. After ten months of collaboration, we successfully generated 27 qualified leads for Nomtek, which is a significant achievement for a custom software development company focusing solely on outbound marketing. You can find the case study here: http://www.insalesacademy.com/nomtek.