AI Search Optimisation for a High-End Luxury Hotel
To navigate the changing landscape of AI-driven discovery, we aimed to establish the London property as a top luxury choice in generative search. As travelers increasingly turn to AI tools for planning their stays, our strategy focused on ensuring that Langham appeared consistently across search and conversational platforms. Recognizing that luxury travel choices stem from high-intent research, we emphasized visibility driven by geographic and conversational insights. In addition to optimizing SEO, we leveraged Reddit as a crucial channel, pinpointing communities engaged in discussions about London accommodations, travel itineraries, and luxury hotel recommendations. The property's presence in both search results and AI-generated content expanded significantly. From December 2025 to April 2026, monthly visitors surged from 2,000,000 to 6,600,000, while the number of indexed pages more than doubled from 75 to 182. Additionally, citations in large language models (LLMs) increased from 234 to 296, and brand mentions rose from 1,000 to 1,400, indicating a significant and ongoing improvement in visibility and credibility on key channels.