S25 Studio

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2025

Year Founded

ABOUT S25 STUDIO

Great design is just the beginning

S25 is a design studio based in Australia, led by its founders, aimed at helping teams build momentum rather than just creating superficial appeal. We collaborate with early-stage entrepreneurs and corporate teams to design outcomes that align brand, UX/UI, and product strategy with their business objectives from the very beginning. Our services include evolving brand identities, creating conversion-focused websites, product design, and developing scalable design systems. We ensure a successful rollout by implementing designs with the speed of Webflow combined with a contemporary React + Next.js development approach, especially when native performance and adaptability are essential. The outcome is impactful experiences that launch quickly, achieve better conversion rates, and scale smoothly, contributing to over $500 million raised through our designs. We combine UX expertise, creative innovation, and technical skill, supported by productized delivery and tools that maintain consistent quality across all platforms.

Tech Stack

AndroidIOS

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2025

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Mobile App Development (iOS & Android)

14% Product UX Strategy

7% Mobile App UI Design

10% Web App UI Design

3% Design System Creation

23% Brand Identity Design

10% Brand Guidelines Development

About the Team

OUR STORY

S25 is a founder-led design studio based in Sydney, Australia, established in 2024. Focused on collaboration with early-stage founders and enterprise teams, S25 excels in aligning brand identity, UX/UI, and product strategy with clients’ core business objectives from the outset. Their expertise encompasses brand evolution, identity systems, conversion-driven websites, product design, and scalable design systems. Emphasizing seamless implementation, they utilize a combination of Webflow efficiency and modern React + Next.js approaches to ensure native performance and flexibility. This tailored process has contributed to projects that have raised over $500 million. With a small, dedicated team, S25 merges UX knowledge, creative innovation, and technical proficiency, supported by productized delivery and tools that maintain consistent quality across various platforms.

Portfolio

A visionary AI experience for global fleets

FleetGuru.ai

S25 collaborated with AutoGuru to create FleetGuru, a multilingual AI voice agent and portal that streamlines fleet maintenance on a large scale. We developed the brand and a promotional website designed for quick visibility, enabling international growth and laying the groundwork for future product and portal launches. **The Challenge:** AutoGuru's current website and fleet management center onboarding strategy were not suitable for non-English or emerging markets. The objective was to create an impressive launch experience that would sell the concept of FleetGuru without overloading prospective buyers with technical details. We needed to present a complex, voice-first product in a way that was immediately clear and inspiring, while also developing a system that could accommodate various agent scenarios and markets without requiring constant site redesigns. **Solution:** We crafted FleetGuru’s identity and website with a storytelling approach, introducing “Mic,” the Maintenance Intelligence Copilot, as the human interface for the product. To make the concept practical, we designed the Human2Agent conversational panel as the main interactive template: a versatile dialogue system that can easily switch to illustrate incoming mechanic calls, outgoing booking processes, and service confirmation interactions. Behind the scenes, we established a modular design system and motion framework to maintain an engaging experience while ensuring it remains reusable, consistent, and easy to expand. We then built the site using Webflow. **Impact:** FleetGuru transitioned from concept to a market-ready platform tailored for international growth, with a clear narrative that customers can understand in seconds. The versatile Human2Agent framework offers AutoGuru a scalable method to showcase new agent applications over time, facilitating sales discussions across both English-speaking and non-English-speaking markets while preserving a consistent and easily adaptable experience.

Amplifying Human Expertise with AI

Amigo.ai

S25 collaborated with Amigo, an AI company based in New York City, to develop their brand and product experience from the ground up. This collaboration allowed Amigo to transition out of stealth mode and aided in raising $6.3 million in seed funding, all while creating a scalable platform and identity. The challenge for Amigo was to establish a distinct position in a competitive AI market. The objective was to create a human-centered AI brand that highlights expert capabilities without resorting to common tech-centric visual clichés. On our end, the task was to design a system that would integrate product user experience and marketing elements while remaining unique, trustworthy, and expandable. Our solution focused on the theme of “enhancing human expertise through AI,” which we transformed into a unified brand identity and product language. We developed a centralized design system that covered both the product user interface and the marketing website, ensuring consistency across tools used by coaches and the customer experience. We designed and launched a customized Webflow site, which included GitHub-synchronized animations for maintaining precise design control as the brand matured. As a result, Amigo debuted with a distinct brand and product experience that facilitated its move out of stealth mode and contributed to securing a $6.3 million seed round. The cohesive system now allows for quicker iterations in both product and marketing, aiding the team in expanding their reach and revenue without compromising the brand's integrity.

Redefining the Global Language of QS

QS.com

Revamping the Global Language of QS S25 collaborated with QS to transform its digital platform into a unified, system-driven presence that emphasizes its position as the leading authority in higher education data. We synchronized brand expression, user experience, and content structure to create a scalable foundation suitable for international audiences and multilingual distribution. The Challenge QS faced a fragmented ecosystem that was difficult to navigate and inconsistent across different regions and audiences. It struggled to clearly communicate its revitalized brand, support global content operations, and deliver a cohesive experience for institutions, students, and partners simultaneously. The Solution We developed a sophisticated platform based on a comprehensive template and component library, allowing for unified layouts and versatile modules throughout the site. We established a consistent design framework and a multilingual content management system to facilitate extensive global publishing. To ensure ownership of the system, we incorporated a geometric design language inspired by the QS "Q," which was reflected in the user interface, iconography, and data visuals, creating a recognizable connection across various touchpoints. The Impact QS acquired a cohesive platform that enhances its global credibility and improves accessibility to rankings, insights, and intelligence. The component-driven system and organized content framework promote consistency, accelerate the deployment of new content and pages, and enable ongoing growth across different audiences and regions.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"S25 Studio delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Mobile App Development (iOS & Android)

Product UX Strategy

Mobile App UI Design

Web App UI Design

Design System Creation

Brand Identity Design

Brand Guidelines Development

Industry Recognitions

Design Award 2025, Mobile & Desktop Apps

View source

Locations

Headquarters

9-13 Castlereagh Street

Sydney, New South Wales, Australia 2000

+61423762921

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