Our journey began with the desire to create an ads manager that truly meets marketers' needs, inspired by firsthand experience running ads at Google, DTC brands, large companies, and small agencies—all facing late nights, tight budgets, and daunting goals. Recognizing that most ads lose money not due to poor marketing but because of slow, manual, and fragmented processes, we relocated to San Francisco to develop Ryze. Collaborating with top agencies allowed us to identify impactful strategies, leading us to build AI that continuously monitors campaigns, automatically fixing issues and scaling success every day without requiring user intervention. With co-founders bringing direct e-commerce experience, Ryze represents efficient, data-driven advertising that delivers profitable results—the way it always should have.