Ruud van Bergen

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2017

Year Founded

ABOUT RUUD VAN BERGEN

Logo Design Studio

During his time at a design agency, Ruud has accumulated over ten years of design expertise collaborating with esteemed brands such as Danone, Heinz, Bavaria, DHL, PostNL, and Red Bull. He specializes in creating simple and distinctive logos. Unlike many logo designers, he invests the time to comprehend your business story, mission, vision, and target audience. This understanding forms a strong foundation for designing a suitable logo.

Languages Spoken

DutchEnglish

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

80% Logo Design

20% Brand Identity Design

Portfolio

Logo design for an online laundry delivery service

Swapwash

Logo creation for Swapwash, an online laundry pick-up and delivery service, targets busy families and professionals, primarily in major urban areas. Modern laundries often lack a connection to online markets, particularly at a time when consumers are willing to pay more for convenience and service. Swapwash aims to fill this gap. In the beginning, Swapwash was a start-up founded by just two entrepreneurs who clearly understood the audience they wanted to reach. Consequently, the overall design identity had to reflect the qualities of an established brand, emphasizing reliability, customer focus, and convenience. During the research phase, we conducted a comprehensive questionnaire to outline the project's scope and gain insights into the laundry industry. This research was invaluable and helped define Swapwash's unique brand positioning. We then translated this brand positioning into a visual representation. All gathered information and competitive analysis were consolidated into a mood board/stylescape that captured the essence of Swapwash. The combination of dark blue and a hint of soft red conveys a trustworthy and youthful appearance for the start-up. This stylescape served as a visual guide throughout the design process.

Logo design for a funky Shave Ice brand

Waves

Waves is a trendy, vibrant brand that specializes in Artisan Shave Ice, capturing a tropical and funky essence. With their food trucks inspired by Hawaiian island culture, they aim to appeal to families, millennials, and teenagers. After sampling their fresh Shave Ice, everyone should be saying, "Mmm, Broke da Mouth." The brand’s logo features a simple, abstract design that symbolizes the colorful fruit syrups seen on Shave Ice from a bird’s-eye view. The combination of rugged edges and vibrant colors, along with the tropical typography, conveys the fun island atmosphere they wish to portray. The logo is not only distinctive but also adaptable, allowing them to match the colors to different ice flavors, adding a playful touch for animations or menus. For instance, the Mango-Strawberry flavor on their menu would showcase an orange-red variation of the logo. So, did you experience that “Broke da Mouth” moment?

Logo design for a European hotel chain

Bee Hotel

Creating the logo for Beehotel, a hotel chain present in several major European cities like London, Amsterdam, Paris, and Berlin, involved careful consideration. Beehotel provides clean, comfortable accommodations and high-quality service at an excellent value, making it ideal for both city tourists and business travelers. Ruud contributed to the development of a unique logo that effectively represents the brand across various touchpoints, from compact toothbrushes to the facades of their hotels. To effectively communicate Beehotel's brand values of Accessibility and Comfort, Ruud designed a logo featuring a simple, symmetrical shape that conveys reliability. The use of lowercase lettering alongside the logo adds to the brand's approachable aesthetic. A muted yellow color palette gives Beehotel a friendly, welcoming vibe without appearing overly flashy, which could suggest a lack of quality, something the hotel chain aims to avoid.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Ruud van Bergen delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Logo Design

Brand Identity Design

Locations

Headquarters

Amsterdam, North Holland, Netherlands 1234ab

+31620988032

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