I’m Rowan Kerek Robertson, a social media specialist with over 20 years of experience dedicated to helping businesses utilize social media in both effective and efficient ways. As the former Head of Social Media for BBC Television and an independent consultant since 2015, I’ve managed numerous projects that involve developing social media strategies, creating compelling content, and planning policies and workflows for social media initiatives. My background encompasses a variety of digital content and online communication types across multiple sectors and scales. I take pride in delivering exceptional service and providing valuable, applicable insights that have a positive effect on my clients’ businesses. By collaborating with stakeholders and aligning with business objectives, I perform audits, conduct research and social listening, create social media strategies, and help establish policies. Additionally, I design and facilitate training sessions on a broad array of social media topics. My career has included expertise in social media strategy and insights, conducting audits, moderating online content, managing communities, producing social media content, addressing negative feedback, advising on analytics, overseeing high-level corporate social media efforts, and leading teams.