Rowan Collins embarked on his marketing journey in 2016 with a well-established ecommerce company, where he managed website merchandising, product photography, email campaigns, and SEO improvements. Early on, he innovatively secured backlinks by contacting suppliers missing website links without relying on third-party tools. Progressing, Rowan became Head of Technical SEO at a growing London agency, navigating ethical challenges and preferring clients with higher ambitions. His experience expanded in big agencies working with diverse businesses, culminating as Head of SEO and UX for an international blinds and curtains manufacturer. This rich background across various company sizes and sectors inspired Rowan to transition into consultancy and sole trading, embracing an exciting new chapter in his professional story.