Roswell NYC

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT ROSWELL NYC

Full Service E-commerce Agency

Roswell NYC is an award-winning agency located in New York City and recognized as a Shopify Platinum Partner. With over ten years of experience, we have assisted mid-market and enterprise brands in developing, managing, and expanding their direct-to-consumer (DTC) and business-to-business (B2B) operations. Our expertise lies in crafting highly personalized, AI-driven digital ecosystems that significantly boost revenue. We take a comprehensive, white-glove approach, with our interdisciplinary team guiding brands through optimized user experiences, performance marketing, and data-informed strategies that produce tangible results. We integrate ourselves with our clients’ teams, collaboratively identifying opportunities, refining systems, and driving growth together. At our core, we are entrepreneurial and cooperative, keeping abreast of the latest technologies and eCommerce trends to help our partners stay not just competitive, but ahead of the market. By harnessing AI innovations and a broad network of technology integrations, we empower brands to scale more intelligently, enhance operational efficiency, and foster deeper connections with their customers. Our team comprises skilled UX/UI designers, developers, and marketers who act as an extension of your team, providing bold creativity, strategic insights, and lasting impact. We have delivered exceptional outcomes across various industries, including Beauty, Fashion, Jewelry, Home, Luxury Goods, Wellness, and Consumer Packaged Goods (CPG). At Roswell NYC, our success is built on fostering the growth of others—focused on AI-driven advancements, we’re excited to assist in building your brand as well.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% E-Commerce Development

14% UX Audit & Heuristic Evaluation

20% Product UX Strategy

14% Search Engine Optimization (SEO)

3% Email Marketing & Automation

13% Pay Per Click

3% Conversion Rate Optimization (CRO)

About the Team

OUR STORY

Roswell NYC is a Webby Award-winning, Shopify Platinum Partner agency based in New York City, specializing in building personalized eCommerce ecosystems. With over a decade of experience and a team of 40+ experts in strategy, design, development, and growth, Roswell partners closely with clients to co-create and implement conversion-driven digital solutions. They prioritize transparency, trust, and measurable results, focusing on boosting sales, conversions, and ROI across industries including beauty, fashion, luxury goods, and consumer packaged goods. Their comprehensive services encompass UX/UI design, engineering, performance marketing, SEO, and customer engagement strategies. Embracing innovation and entrepreneurial culture, Roswell aims to empower brands looking to expand on Shopify and Shopify Plus, delivering optimized experiences and sustainable growth worldwide.

Portfolio

Optimization in the face of the pandemic

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**Overview**: Amika, a highly successful haircare brand, aimed to maintain its online success during the global pandemic. To achieve this, they collaborated with Roswell NYC for strategic advice on redesigning crucial revenue-generating pages like the Product Detail Page (PDP) and Homepage, instead of undertaking a costly full site overhaul. **Strategy**: Roswell developed a revamped homepage and PDP, incorporating strategic analysis to align with UI/UX best practices, while focusing on maximizing conversion rates. Customized landing pages were created to enhance conversions from advertising and highlight eco-friendly initiatives, making them more relevant to the brand's target audience. Roswell also added an advanced Gift With Purchase option in the shopping cart to promote sampling and boost average order value. **Customer Retention & Analytics**: The Roswell retention team successfully migrated over 500,000 email addresses to Klaviyo, providing strategic direction for email segmentation and automation. By integrating with Roswell Analytics, they tracked key metrics such as growth in customer lifetime value, average order value, and the effectiveness of samples in driving future purchases, which allowed Amika to adapt and maximize revenue potential. **Outcomes**: Amika recognized that even a successful e-commerce store could benefit from enhancements. They enlisted Roswell to identify key development areas on their existing site and implement a comprehensive email segmentation and automation strategy. The results were significant—conversion rates and revenue doubled in 2020 compared to 2019.

Creating a revenue driving powerhouse

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Hat Heaven experienced significant growth in 2020, leveraging Roswell’s customer retention team to introduce innovative workflows, revamp their existing rewards program, and initiate SMS marketing. Roswell conducted a review of a year’s worth of flow performance to develop a more optimized strategy for Hat Heaven's subscribers, utilizing performance data and segmentation. By incorporating complex logic into Hat Heaven's workflows and adding engaging branded features to automated emails, Roswell transformed already successful emails into a significant revenue source. In terms of the rewards program, Roswell evaluated Hat Heaven’s existing structure and updated its rules to align with industry standards and best practices in customer loyalty. This also involved enhancing the brand's website experience with a new landing page for the program and improved visibility on user account pages. By using rewards data to inform automations in Klaviyo, the strategy promoted increased participation and redemption of rewards. As a result, over the past year, Hat Heaven's online sales soared by 398%, with a 787% rise in revenue from SMS marketing, which has become a rapidly growing revenue stream that is close to rivaling email performance. In Q4 2020, revenue from email flows surged by 892% compared to Q4 2019, driven by enhancements in: • Open Rate: +66% • Click Rate: +136% • Revenue Per Recipient: +74%

Fashionable engagements

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Misook already had a strong marketing team and a well-designed email strategy, but when the pandemic started to negatively impact them, they reached out to Roswell NYC for enhanced optimization and personalization. This decision led to significant improvements in their flow performance. Roswell's approach involved creating an optimized email template that featured compelling calls to action and prioritized user experience while maintaining a consistent brand voice. This template was utilized for new emails across all automated campaigns. Additionally, Roswell introduced innovative and top-tier flow rules, structures, and concepts to enhance customer experience and maximize revenue. As a result, within the first 90 days, Misook experienced an average flow improvement of 157%. Roswell focused on optimizing their most important flows, including the Welcome Series, Browse Abandonment, Checkout Abandonment, Add-to-Cart Abandonment, and others.

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