Monica Eden Rossa, President and Founder of Rossa PR, brings over ten years of award-winning public relations expertise in Canada and the U.S., focusing on Canadian media and sectors like luxury, sports, and consumer goods. Originating in the wine and spirits field, Rossa PR is now exploring the burgeoning non-alcoholic beverage market through research at Toronto Metropolitan University. Monica balances her leadership role with teaching duties at several colleges, alumni involvement at NYU, and active participation in the Canadian-Ukrainian community. A highly qualified professional, she holds a Master’s from NYU, a BA from Western University, and several prestigious designations, including Canada's youngest Accredited in Public Relations. Monica continues to expand her expertise through ongoing leadership training at the Ivey Business School.