
Rogue Digital
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Overview
$10,000+
Min Project Size
10 - 49
Employees
2024
Year Founded
ABOUT ROGUE DIGITAL
Shopify Plus, AI & modernisation. Built to last.
Rogue Digital is a digital agency in the UK that specializes in developing, migrating, and modernizing technology for mid-sized companies. We function as a comprehensive technical partner across all aspects—architecture, engineering, design, data, and strategy—eliminating the need to coordinate with multiple vendors. Our expertise lies in three key areas: Shopify Plus development, including complete builds, Magento and WooCommerce migrations, B2B trade portals, headless commerce, and ERP integrations. We create scalable Shopify stores that your business can maintain without relying on ongoing agency support. In the realm of AI and data engineering, we focus on deploying custom models, developing RAG pipelines, integrating LLMs, automating CRMs, and providing AI-driven analytics. Our goal is to help businesses leverage AI for a true competitive edge, rather than just adding chatbots. We also specialize in legacy modernization, helping clients move away from obsolete platforms, vendor lock-in, and technical debt. We adopt incremental rebuilding strategies, such as the strangler fig pattern, to modernize without undergoing extensive replatforming. Our work includes complex platform migrations with hundreds of thousands of product URLs, developing AI-enhanced CRM systems from the ground up, and refreshing legacy architectures that other agencies avoid. What sets us apart is our focus on engineering; every project is led by senior technical experts who have substantial experience in scaling projects. We don't hire inexperienced staff or outsource critical tasks. We offer transparent technical advice—sometimes even recommending that you may not need our services right away. Our services begin at £15,000/month for advisory and strategy, £35,000/month for building and delivery, and £50,000/month for comprehensive partnerships. We operate on flexible terms following an initial engagement period instead of lengthy contracts. Based in London, we collaborate with businesses throughout the UK and Europe.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$10,000+
Min Project Size
10 - 49
Employees
2024
Year Founded
Services
Focus
Industries
Clients
Services Provided+2 Services
50% Custom Web Application Development
10% Mobile App Development (iOS & Android)
40% E-Commerce Development
30% AI Strategy & Roadmap Consulting
30% LLM Integration & Prompt Engineering
20% Machine Learning Model Development
20% Generative AI
30% Conversion Rate Optimization (CRO)
About the Team
OUR STORY
Rogue Digital is a senior-led technology team specializing in delivering production software swiftly, avoiding the traditional slow-moving agency model. Founded by Jamie Buchanan, ex-CTO of Vanarama, the company draws on extensive enterprise experience, including scaling Vanarama from £20m to a £200m acquisition. Rogue offers integrated expertise across product strategy, UX design, engineering, data, and architecture, enabling rapid, accountable development cycles. Their model prioritizes direct senior engagement, transparent progress, and clear commercial outcomes, typically delivering functional software within weeks. Focusing on core disciplines like platform engineering, e-commerce, CRM automation, AI integration, and legacy system modernization, Rogue serves scaling businesses and founders seeking a seamless, cost-effective alternative to fragmented teams and agencies. They foster open communication, emphasizing honesty and client partnership throughout the process.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+