Rocket Launch Marketing & Public Relations

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT ROCKET LAUNCH MARKETING & PUBLIC RELATIONS

A Bold Marketing Agency With Big Ideas.

Rocket Launch Marketing & PR is a renowned and award-winning agency specializing in integrated marketing and public relations, committed to elevating your brand to new heights. Our vibrant and enthusiastic team is passionate about our work. Our 'Rocketeers' are strategic storytellers focused on delivering outstanding results for our partners through innovative marketing and PR strategies, along with personalized account service. Explore our services, check out our client projects, and contact us when you're prepared to take off.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Brand Identity Design

15% Graphic Design

30% Social Media Marketing

13% Influencer Marketing

7% Other Digital Marketing

About the Team

OUR STORY

Rocket Launch is a dynamic agency where strategy seamlessly blends with creativity to propel brands with clarity and purpose. Our dedicated team of strategists, creators, and problem-solvers approach each project with discipline and imagination, ensuring bold ideas not only take off but create lasting impacts. We prioritize being curiously bold, bringing clarity to chaos, demonstrating calculated courage, and maintaining an outcome-focused mindset. Our process begins with attentive listening to understand your goals, audience, and story, followed by innovative idea generation that ignites emotion and action. We meticulously craft every detail from design to delivery, and continuously learn through data-driven insights to optimize outcomes, keeping your brand vibrant and moving forward.

Portfolio

Top Culinary Trends For 2024, According to Experts

T. Hasegawa USA

Mission Objective T. Hasegawa USA is recognized as one of the premier manufacturers of flavors for food and beverages globally. Although T. Hasegawa creates sought-after flavors for many of the largest brands in the industry, these client projects remain confidential and cannot be used for marketing or public relations. So, how can a B2B leader like T. Hasegawa distinguish itself within this sector and present food and beverage flavors to a broader audience? Strategic Flight Plan The secret to elevating T. Hasegawa's profile was to position the company as more than merely a flavor producer. With strong ties to leading consumer packaged goods (CPG) and foodservice brands, T. Hasegawa is ideally suited to be a spokesperson for the trends influencing the future of food and beverages. Utilizing its in-house knowledge, T. Hasegawa started generating an annual “Flavor Trends” report that forecasts emerging consumer behaviors, innovative ingredients, and culinary changes poised to become significant. Rocket Launch collaborated with T. Hasegawa to choose a “Flavor of the Year” that could spotlight the annual trends report. For 2024, the chosen flavor was ube—a vibrant purple yam originating from Filipino cuisine that is gaining traction on social media. Supported by a digital advertising initiative, the Rocket Launch team presented the company’s trends report and “Flavor of the Year” to media organizations throughout North America, yielding impressive outcomes. Mission Results The findings from T. Hasegawa's 2024 Flavor Trends—particularly the ube designation as “Flavor of the Year”—went viral. Beyond reaching every key trade publication, the story attracted significant interest from numerous consumer media outlets worldwide, including Forbes, Yahoo News, Salon, Parade Magazine, AOL News, Newsbreak, and more. The campaign led to unparalleled media exposure for T. Hasegawa, boosted web traffic, generated significant leads, and enhanced the brand’s reputation as the world’s foremost flavor authorities.

Public Relations for CPG brand Olli Salumeria

Olli Salumeria

Olli is a salumeria located in California that upholds four generations of traditional salami-making. By merging family recipes from the past with contemporary processing techniques, Olli provides the most genuine Italian-style salami available in the United States. After operating for over a decade, the company aimed to strengthen its presence in the U.S. market, boost brand recognition, enhance retail distribution, and ultimately introduce more Americans to the sweet, less acidic flavors of Italian-method slow-cured salami. Previous marketing campaigns emphasizing the quality and authenticity of its products helped convey part of the Olli narrative, but a larger, brand-focused strategy was necessary to enhance awareness and increase market share. However, the challenge was how Olli could hold its own against numerous prominent salami brands with substantial marketing budgets dominating the deli aisles. A strategic opportunity for promoting the Olli brand presented itself with National Salami Day. Although the salami market is filled with well-known brands, most had overlooked this national food holiday that celebrates the beloved cured meat. Collaborating with the brand’s marketing agency, the Rocket Launch PR team assisted Olli Salumeria in taking ownership of National Salami Day both locally and nationally. Following a successful inaugural launch, the program was expanded in 2023 to introduce the “Salami Hall of Fame,” a virtual tribute to notable delis, restaurants, and retailers throughout the U.S. that have popularized salami. Olli made a significant effort on Salami Day in its San Diego hometown by offering complimentary salami in the renowned Little Italy district. The Rocket Launch team distributed numerous customized media kits, or “salami drops,” to broadcast and online media outlets in San Diego and Los Angeles, providing product information, fun facts about salami, and ways for the public to engage with Olli and celebrate National Salami Day.

Public Relations for CPG brand Dole (13+ years)

Dole Food Company

**Mission Objective**: Although Dole Food Company is recognized as the largest supplier of fresh fruits and vegetables worldwide, many consumers view produce as interchangeable—essentially, "a banana is just a banana." Despite decades of promotion of the health benefits associated with fruits and vegetables, there has been little change in Americans' consumption of fresh produce since the 1990s, with some individuals not incorporating any produce into their diets at all. Additionally, the growing uniformity of fruits and vegetables has masked Dole's long-standing commitment to nutritional excellence, its leadership in sustainable practices and fair-trade farming, and its strong ties to popular culture. **Strategic Flight Plan**: Over more than 13 years, an array of integrated strategies has been implemented to reinforce Dole's position as the leader in global fresh produce. In an effort to encourage consumers to choose its brand in an industry dominated by commoditization, the Rocket Launch team collaborated with Dole to create distinctive narratives that set the brand apart from competitors in the produce aisle. This concentrated approach to highlighting Dole’s five unique value-driven attributes has enabled the company to maintain leadership in brand recognition, market presence, and consumer perceptions regarding product quality, innovation, and social value. To capitalize on Dole's reputation for health and wellness, Rocket Launch established the Dole Nutrition Expert Bureau. To emphasize its culinary legacy and the largest online recipe collection in the industry, the "Healthier by Dole" initiative was introduced, offering alternative recipes. Additionally, to showcase Dole's advancements in product development, its commitment to sustainability, and its connections to popular culture, the team emphasized the brand's leading new products, the global sustainability initiative known as The Dole Way, and a long-term healthy-living partnership with The Walt Disney Company.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Rocket Launch Marketing & Public Relations delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Brand Identity Design

Graphic Design

Social Media Marketing

Influencer Marketing

Other Digital Marketing

Industry Recognitions

Beko US Wins “Brand with the Biggest Bite” as AOR

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2023 World Food Innovation Awards for Dole

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2023 PRSA Los Angeles PRISM Award, Best in Events

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Locations

Headquarters

190 S Glassell St, Ste. 201

Orange, California, United States 92866

+17146947190

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