International Presence Required
EcoPoxy has been experiencing rapid growth each year. To support and enhance its expanding international audience, the company needed an online platform that would facilitate this development and reach a broader demographic. The goal was to design a high-conversion website that delivers an exceptional user experience, showcases the brand's full potential, and engages epoxy users globally.
The project posed the challenge of creating a website that effectively communicates with international audiences while balancing informative and inspirational content. It needed to educate visitors about the exciting applications of epoxy and highlight the advantages of the brand.
To address this, we collaborated closely with the EcoPoxy team to produce graphics and video materials, alongside conducting extensive user experience testing on landing pages. We employed an agile, growth-oriented design approach to launch the website, using insights gained from user testing to implement changes in phases, thus optimizing both time and budget. The site content illustrated the diverse uses of epoxy through visually appealing, custom-crafted products, making it easy for readers to envision their own creations. Additionally, we created a catalogue for both end-users and retailers, which we assisted in printing.
As a result of these efforts, the online presence and user experience saw a significant improvement, leading to a 50% increase in overall website traffic, with organic traffic rising by 34% in just seven months. Views of the retailer location page also grew by 49%.
Jack Maendel, CEO of EcoPoxy, stated, "We use them for web design, print design, social media content, and app development. They are always there when I need them. They provide high-level service, give me all the details, and are timely - I highly recommend them!"