Roadmap Agency Inc.

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

ABOUT ROADMAP AGENCY INC.

Go-To-Market Specialists for B2B Teams

Achieve Reliable Growth with a Proven Sales Approach We assist B2B teams in resolving disorganized pipelines, ambiguous forecasts, and ineffective marketing—turning growth from a matter of chance into a strategic plan. When Growth Slows, We Reactivate Your Revenue Stream You have an excellent product and a capable team, but growth has stagnated, and the reasons are unclear. If your pipeline feels uncertain, your forecasts are inaccurate, and there's a disconnect between sales and marketing, we're here to assist. Our focus is on making growth a reality—not just discussing it. We work specifically with manufacturers and professional service firms to evaluate your current sales and marketing strategies and pinpoint areas for improvement. Then we develop the plans, processes, and technology necessary for your team to achieve steady, predictable growth. Clarity. Process. Sales.

Tech Stack

WordPressOther frameworks and CMS

Languages Spoken

EnglishFrench

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Brand Identity Design

28% Change Management Consulting

22% Go-to-Market Strategy

About the Team

OUR STORY

Roadmap is a sales and marketing agency dedicated to helping small and mid-sized traditional B2B companies in sectors like manufacturing, agriculture, and professional services achieve scalable revenue growth. Rooted in the values of honesty, hard work, and commitment from their Manitoba origins, the team combines deep experience in leadership, marketing, and technology to build tailored go-to-market systems. They integrate strategy, sales enablement, marketing, and technology into cohesive, data-driven solutions designed for measurable results and long-term success. Offering both consultation and implementation services, Roadmap supports clients through custom assessments and precise execution, enabling businesses generating $5 million to $55 million annually to grow with clarity and confidence while fostering partnerships founded on trust and professionalism.

Portfolio

Strategy Lead Transformation

Unknown

**The Need** Research and define the target audience for each business line to assess their current market reputation. This understanding helped establish a foundational language to express future brand goals, serving as a crucial starting point for all creative and strategic initiatives. **The Project** **The Challenge** The strategic analysis revealed strong customer loyalty to the existing brand. However, two business lines operated under a single brand, each catering to distinct audiences with varying needs. The new logo needed to be versatile enough to accommodate future product and service offerings, enabling optimal growth. **The Solution** We developed comprehensive brand guidelines that outlined brand architecture, ensuring that each component and service line was thoughtfully designed and maintained consistency moving forward. A logo refresh was carried out to enhance brand attributes while retaining elements familiar to the loyal customer base. Additionally, we created an annual marketing and communications strategy that outlined tactics, budgets for each initiative, and key ideas and content themes. Each project was accompanied by a detailed plan that specified team members, timelines, and expected outcomes. **The Results**

Rebrand to Reflect New Direction

Unknown

For over 25 years, Questor has been assisting its clients in managing waste gas emissions safely. However, the company's brand identity hadn’t been refreshed since it was founded, failing to represent its current product range and new target audiences. **The Need** There was a requirement to develop a modern, clear brand identity and updated marketing materials that showcased new products and demonstrated the company’s commitment to innovation and quality. **The Project** **The Challenge** The main obstacle was simplifying the complexity of the diverse product lines into a single, straightforward graphic while effectively emphasizing the unique advantages of each product. Additionally, the messaging needed refinement; the initial focus was on solving issues in the oil and gas sector, but the rebranding offered a chance to address new audiences and create relevant materials for them. **The Solution** We developed a sequential graphic illustrating how each product works and their individual benefits, along with how they can operate together or individually. The website content was tailored to meet the specific needs of two target audiences, supported by a broader selection of images to highlight the various industries that Questor’s technology can serve. **The Results** The new visual identity represented a strategic shift for the company, showcasing new products in a fresh, clear, and professional way. A unified set of marketing materials empowered the sales team to connect with new audiences. "Shannon and her team transformed our marketing approach from outdated to a vibrant, contemporary look with a comprehensive corporate rebrand. With their guidance, we navigated through challenges effortlessly and effectively. Since we had limited experience in marketing, Shannon and her team did an outstanding job." — Justin Mahendra, CEO, Questor

International Presence Required

Unknown

EcoPoxy has been experiencing rapid growth each year. To support and enhance its expanding international audience, the company needed an online platform that would facilitate this development and reach a broader demographic. The goal was to design a high-conversion website that delivers an exceptional user experience, showcases the brand's full potential, and engages epoxy users globally. The project posed the challenge of creating a website that effectively communicates with international audiences while balancing informative and inspirational content. It needed to educate visitors about the exciting applications of epoxy and highlight the advantages of the brand. To address this, we collaborated closely with the EcoPoxy team to produce graphics and video materials, alongside conducting extensive user experience testing on landing pages. We employed an agile, growth-oriented design approach to launch the website, using insights gained from user testing to implement changes in phases, thus optimizing both time and budget. The site content illustrated the diverse uses of epoxy through visually appealing, custom-crafted products, making it easy for readers to envision their own creations. Additionally, we created a catalogue for both end-users and retailers, which we assisted in printing. As a result of these efforts, the online presence and user experience saw a significant improvement, leading to a 50% increase in overall website traffic, with organic traffic rising by 34% in just seven months. Views of the retailer location page also grew by 49%. Jack Maendel, CEO of EcoPoxy, stated, "We use them for web design, print design, social media content, and app development. They are always there when I need them. They provide high-level service, give me all the details, and are timely - I highly recommend them!"

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Roadmap Agency Inc. delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Change Management Consulting

Go-to-Market Strategy

Locations

Headquarters

10110 124 Street

Edmonton, Alberta, Canada T5N 1P6

Headquarters

125 Charles Avenue East R0G 1K0

Headquarters

3 Street Southeast T2G5T6

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