Rivet Automation

Rivet Automation Services assists business owners with revenues between $3M and $20M in identifying the lost time and money caused by inefficient systems, and rectifying this through AI and automation. Many companies at this level face similar issues: they are expanding, yet struggle to understand what strategies are effective. Marketing expenses are incurred, and revenue is generated, yet the connection between the two remains unclear. Potential leads often slip away, administrative tasks consume up to 20 hours a week, and business owners find themselves as the bottleneck for every decision. We address these challenges by creating systems that bridge the gap between your tools and your team, enabling your business to operate based on data rather than intuition. Our solutions include marketing attribution systems that link your advertising platforms, call tracking, and CRM, providing insights into which channels contributed to your last ten closed jobs, rather than just the most recent ten leads. We also develop revenue intelligence dashboards that display metrics such as close rates by representative, revenue per crew, job profitability, and customer acquisition costs per channel, delivering real-time updates instead of quarterly reports. Additionally, we implement AI automation features that ensure prompt lead responses, follow-up sequences for estimates, automated review requests, AI voice receptionists, and streamlined customer communication workflows. Furthermore, we enhance web presence and content strategies that achieve higher Google rankings and gain recognition from AI search tools like ChatGPT, Claude, and Perplexity. Our primary focus is on home service contractors—roofing, HVAC, plumbing, electrical, restoration—but the systems we create are applicable to any owner-operated business with a sales team, a marketing budget, and a lack of transparency regarding their expenditures and revenues. Rivet was founded by Matt Sitek, who transitioned from over 20 years in Fortune 500 technology consulting to start this business, located in Metro Detroit and serving clients nationwide.