KBC Dublin Marathon
On Monday, October 27, 2019, Dublin saw 22,500 runners, 30,000 supporters, and 1,800 volunteers take to the streets for the KBC Dublin Marathon, marking the 40th anniversary of the event and KBC’s inaugural year as the official sponsor. The festivities began on Friday, October 25, with the opening of the Expo at the RDS, where runners picked up their race numbers, explored various exhibitors, and enjoyed the lively atmosphere. KBC featured a prominent booth where participants and fans could capture photos on the official finishers’ podium as well as collect KBC hand clappers and fan banners. A large digital screen displayed messages from runners and supporters. In preparation for race day, KBC transformed key landmarks and the marathon route throughout Dublin into KBC blue. To enhance the excitement along the marathon route, KBC established "Cheer Zones" at Myo's Castleknock and Nutley Lane. Each zone featured two actors serving as motivators with megaphones and placards bearing encouraging messages. Additionally, merchandise staff handed out KBC hand clappers to amplify the cheers, and a coloring zone was set up for children to write supportive messages on KBC fan banners. DJ booths were adorned with KBC branding, and the entire Cheer Zone was immersed in KBC blue for the day. The atmosphere was vibrant, providing an excellent motivation for runners striving to complete the 26.2 miles.