TPCL: An evolving content partnership
Established in 2003, TPCL is an international consultancy focused on leadership development and cultural transformation, with notable clients such as AstraZeneca, Coca-Cola, and Deutsche Bank. Our collaboration with their UK office began in 2018, and we have since enhanced our partnership with the global marketing team. Over the years, we have undertaken various projects, including thought leadership campaigns, white papers, and the launch of their new website in 2023.
One of our key contributions has been helping TPCL’s leaders highlight their expertise. With a large team of consultants working across diverse but interconnected business units, TPCL faces the challenge of showcasing individual talents while maintaining a cohesive brand image. We have addressed this challenge by creating thought leadership campaigns centered on panel discussions. Annelieke Jense, a partner in the BeNeLux region, states, “In an AI-driven world, it’s valuable to have a human voice to help articulate your expertise and document it. It’s about asking the right questions to ensure that meaningful content is generated and presented in a way that resonates with our clients.”
Effectively conveying complex topics in an engaging manner is crucial, as many areas of expertise within TPCL are intricate and academic. Andrea Cardillo, TPCL’s partner in Italy, expresses, “I’ve always felt understood, and my input has been shaped in a way that is both relatable and structured, with a professional tone. I’ve collaborated with several copywriters, but my best experience has been with RH&Co.” Marcus de Vasconcelos, TPCL’s partner for Poland and head of marketing, adds, “When selecting an agency, remember the importance of the fundamentals—availability, willingness, and positivity—all qualities that RH&Co embodies. While the quality of their work is exceptional, the strength of the relationship is what truly sets them apart.”