All American Healthcare - Digital Marketing
Challenge: All American Healthcare assists nursing facilities in swiftly recruiting top-notch healthcare professionals while enabling RNs, CNAs, and LPNs to select their preferred shifts. To revitalize their brand, enhance visibility, and attract more nurses and facilities, All American partnered with Ridge Marketing. Results: All American expanded its geographic reach by 314%, increasing from 7 to 29 states, and significantly boosted monthly website engagement from 12,000 to 39,000. The number of completed applications surged over 265%, leading to more than 62,500 qualified nurses joining the agency. How We Achieved This: Ridge developed targeted messaging and visuals tailored to the needs of nurses and facility managers, revamped the company website, and improved the application process by identifying where applicants were dropping off. We attracted qualified leads through SEO and PPC ads, social media advertising, and email campaigns. Additionally, we assisted All American in launching and enhancing the AllShifts app, which provides nurses with 24/7 access to quality shifts.
“Having collaborated with various agencies in previous businesses, I can say Ridge is the best. They function as our internal marketing team, and I appreciate their reliability.”
- Paul Ruderman, CEO, All American Healthcare