Revenue growth from fast fashion...
ANGELEYE follows a philosophy centered on creating distinctive fashion trends inspired by iconic London locations, particularly its roots in Camden market. This unique vision and insight into trends are deeply embedded in the essence of ANGELEYE. Their mission is to empower modern women to feel confident, feminine, and proud.
**The Challenge**
ANGELEYE approached us with the objective of enhancing their website's organic visibility, boosting site traffic, improving conversion rates, and increasing e-commerce revenue. Additionally, they aimed to expand their brand reach among their target audience. While ANGELEYE has been featured in prominent retail stores like Debenhams, Silk, ASOS, Fred, and Lipsy (Next), they sought to raise awareness among current and potential UK customers that they can now purchase directly from the ANGELEYE website.
**Our Solution**
We created digital audience personas for ANGELEYE to accurately identify and target their most lucrative audience segments, as well as pinpoint areas with significant growth potential. We also examined how existing website visitors found and interacted with the site to uncover any patterns that could indicate reasons for drop-offs or obstacles to conversion. We conducted technical SEO and content audits to highlight necessary improvements and analyzed the website's backlink profile against competitors to assess this critical search engine ranking factor.
Utilizing the insights from our audits and target personas, we formulated a multi-channel campaign strategy that included technical SEO modifications, new website content creation, and blogger outreach efforts to build links and expand brand visibility with the target audience, ensuring steady and natural growth throughout the campaign.
**The Results**