Retoba Lab
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Overview
$25,000+
Min Project Size
150+
Avg Hourly Rate
2 - 9
Employees
2025
Year Founded
ABOUT RETOBA LAB
AI agents that represent brands and drive decision
Retoba creates conversational AI personas and enterprise-level chatbots that provide brands with a uniform voice and measurable impact in conversations. We integrate prompt engineering, advanced language models, conversational design, and structural information engineering to develop AI assistants that align with brand identity and contribute to tangible business results. Additionally, Retoba Lab works on PulseDialog AI, which converts actual conversations into strategic insights for marketing, product development, and customer experience teams. Our AI personas, autonomous agents, and AEO-driven systems ensure that brands remain visible, trustworthy, and relevant in a world dominated by AI-based search and decision-making. Retoba has received recognition for outstanding achievements in digital communication and marketing, including winning the Peugeot Disruptive Practices Award, the Digital Communication Awards, a Silver at the MIXX Awards (IAB Europe), and being nominated for the European Excellence Awards.
Languages Spoken
EnglishIndonesian
HIGHLIGHTS
$25,000+
Min Project Size
150+
Avg Hourly Rate
2 - 9
Employees
2025
Year Founded
Services
Focus
Industries
Clients
Services Provided
15% AI Strategy & Roadmap Consulting
25% LLM Integration & Prompt Engineering
30% Custom AI Chatbot Development
10% Machine Learning Model Development
20% Generative AI
About the Team
OUR STORY
Retoba pioneered a transformative approach called Answer Engine Optimization (AEO), redefining digital presence in the AI era. Moving beyond traditional SEO focused on clicks and rankings, Retoba emphasizes optimizing content so AI systems cite brands as authoritative answer sources. Their expertise spans diverse industries—FMCG, automotive, finance, healthcare, media, and more—helping brands become trusted references within AI platforms like ChatGPT and Google AI Overviews. Retoba’s methodology arose from extensive real-world experience creating AI ambassadors that deliver precise, brand-aligned answers. Their comprehensive services include an AEO Audit and Implementation Coach that guide clients in structuring content, enhancing credibility, and ensuring technical readiness for AI visibility. Retoba empowers brands to own the AI answer layer, building lasting authority amid a digital landscape rapidly shifting from clicks to answers.
Projects & Clients
Project Size & Rate
Minimum Project Size
$25,000+
Average Hourly Rate
150+
Locations
Headquarters
18 Tehnološki park
Ljubljana, Slovenia 1000