Retina

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Overview

$50,000+

Min Project Size

50 - 249

Employees

2012

Year Founded

ABOUT RETINA

The Connected Communications Company

Achieving success in today's marketing and communications environment revolves around establishing connections—between individuals, businesses, and machines. Retina is a digital communications agency dedicated to identifying, creating, and enhancing these connections for companies focused on growth. Established over ten years ago by leaders, engineers, and marketers from Silicon Valley, Retina is guided by a clear vision: to help businesses seize today's opportunities and prepare for tomorrow by seamlessly integrating strategy, creativity, and technology. Through its 4D™ digital communications services, Retina addresses marketing and business challenges using Digital Transformation, Digital Experience, Data Science, and Demand and Brand Marketing solutions. The 4D approach combines top-notch strategic insight, creative excellence, and extensive digital technology expertise to deliver impactful results for marketing and communications teams worldwide, including clients like Thermo Fisher Scientific, The State University of New York, ING, Bank of Montreal, Audi, and The US Department of State, among others. Recognized as one of the fastest-growing B2B Marcomm agencies in the United States, Retina has a presence in key global locations including San Francisco, Carlsbad, New York, Toronto, Glasgow, Vienna, Madrid, and Bucharest.

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

50 - 249

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

7% Graphic Design

13% Brand Identity Design

7% Social Media Graphics & Templates

7% Marketing Collateral Design

11% Social Media Marketing

10% Content Marketing Strategy

7% Video Marketing Strategy

5% Digital Strategy

About the Team

OUR STORY

We are a dynamic and diverse marketing team, united by a passion for introducing innovative products, services, and ideas to an ever-evolving world. Comprised of professionals from over 20 countries and operating across two continents, we specialize in promoting innovation, particularly in life sciences, technology, finance, and commerce. Recognizing the rapid pace of change in markets and consumer behavior, we leverage our expertise, talent, and cultural insights to tailor strategies that resonate locally and globally. Our vision centers on accelerating the adoption of cutting-edge advancements by blending science and art in everyday life. Committed to growth, integrity, and collaboration, we invite like-minded partners to join us in delivering excellence for organizations and society alike.

Portfolio

Hewlett Packard Enterprise – Boundaryless Blockchain

Unknown

**Situation** Hewlett Packard Enterprise (HPE) is a leading company in the information technology sector, helping customers advance their initiatives swiftly. With its technologies and services spanning the cloud, data centers, and workplace applications, HPE assists organizations globally in enhancing the efficiency, productivity, and security of their IT infrastructure. Retina was chosen to create HPE's content strategy and communication plan for blockchain. HPE faced a unique challenge unlike most B2B brands: while they had an abundance of top-of-the-funnel content that addressed issues related to blockchain technologies, they were missing substantial bottom-funnel content and were falling behind competitors. Our goal was to create a comprehensive content strategy that would support HPE's blockchain solutions and effectively reach audiences beyond the initial awareness phase in the financial services industry. **Solution** The "Boundaryless Blockchain" content series adopted a practical and actionable approach aimed at helping blockchain stakeholders overcome common obstacles. This initiative included a thorough library of 47 new content pieces, such as: - White papers/eBooks - Videos - Infographics - Blog posts - Technical papers - Podcasts - Influencer roundtable discussions at the Mobile World Congress and the Blockchain Innovation Conference - An exclusive media summit hosted at HPE’s new facility in Palo Alto **Outcomes** The campaign established HPE as a leader in thought leadership, positioning it as the premier brand in the blockchain sector—enhancing lead velocity and converting sales opportunities into completed deals.

Cisco – Unica Implementation

Unknown

**Context**: Cisco had centralized most of its marketing operations into a Global Demand Center (GDC), utilizing both traditional and digital marketing strategies supported by a Marketing Automation platform featuring nearly 40 integrated marketing applications. However, the outbound campaign tool, which managed email and call center campaigns, was struggling to keep pace with demand. Cisco was executing around 5,000 tactics each quarter, with over 100 campaign execution specialists engaged in tasks such as selection, segmentation, nurturing, offer management, lead qualification, and lead routing using ePiphany, an outdated technology. To cope with its extensive campaign volume, Cisco had acquired Unica from IBM (now HCL Software) three years earlier, but the implementation project was significantly delayed and over budget. **Resolution**: To realign the Unica implementation and integration project, Cisco sought an expert familiar with both Unica technology and the broader marketing platform implementation process. Retina restarted the entire Unica project from the ground up, establishing clear requirements, a well-planned architecture, and a robust project management methodology. They organized separate tracks for technical re-implementation, data integration, changeover processes, and staff training on the new technology. Each track was managed under the premise that success in one would imply success in others, and progress alongside potential delays were closely monitored, reallocating expert resources as needed. **Results**: Despite the initial project's repeated failures over three years prior to Retina's involvement, the team managed to successfully complete the implementation and launch it globally within six months. This implementation marked the largest known deployment of IBM Unica to date, earning Retina an excellence award at the Monaco Marketing Automation Summit that same year.

ING Group – Unica Upgrade to 11.1

Unknown

**Situation**: ING Bank Romania, a subsidiary of the ING Group, is part of a global banking network with approximately 53,000 employees serving around 38.4 million clients, including individuals, businesses, and financial institutions across more than 40 countries. ING opted for IBM Unica Campaign as its tool for managing outbound campaigns. However, due to the bank's substantial data volume and commitment to privacy and security, it has been consistently working to stay compliant with internal security regulations, GDPR requirements, and the latest technological advancements. Consequently, ING’s Unica systems became outdated, lacking essential features introduced in subsequent versions. Following HCL's announcement of discontinuing support for version 9.1.2, ING urgently needed to upgrade. **Solution**: Retina leveraged its extensive banking experience and expertise in various enterprise marketing management technologies, including IBM Unica, to oversee the Unica upgrade project. We began by defining the hardware, software, and security needs, as well as developing the upgrade process. To ensure proper functionality of the solution, we also designed a series of tests covering functionality, integration, and performance. In the second phase, we executed the upgrade from version 9.1.2 to 11.1, applying necessary configurations to preserve existing functionalities, implementing new security measures, and conducting pre-planned tests across three environments. The upgrade involved installation, configuration, and sanity checks for each of the four versions necessary for a successful transition. **Outcomes**: The project was executed seamlessly, without interruptions or bugs, and was completed, including user acceptance testing, in under two months. The upgrade provided ING with enhanced security, improved performance environments, and new Unica features. Additionally, this project strengthened the partnership between ING and Retina, paving the way for further initiatives that will help maintain ING’s position as one of Europe’s premier financial institutions.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$50,000+

Pricing Snapshot

Min Project Size

$50,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Retina delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Graphic Design

Brand Identity Design

Social Media Graphics & Templates

Marketing Collateral Design

Social Media Marketing

Content Marketing Strategy

Video Marketing Strategy

Digital Strategy

Brand Film & Corporate Video

Locations

Headquarters

22 Battery Street

San Francisco, California, United States 94111

+19176576938

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