Renaissance Digital Marketing

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Overview

$1,000+

Min Project Size

2 - 9

Employees

2016

Year Founded

ABOUT RENAISSANCE DIGITAL MARKETING

Digital Marketing

Renaissance Digital Marketing is an award-winning agency offering smart digital marketing solutions that elevate rapidly expanding brands to become leaders in their markets. We are dedicated to guiding companies through the complexities of the online landscape with effectiveness and insight. By utilizing data and in-depth analysis, our digital marketing strategies enhance brand visibility and prompt customer engagement. By excelling in the online arena, we assist businesses in their journey from emerging brands to market leaders. We've had the privilege of collaborating with exceptional brands such as Cleveland Clinic, Novartis, AstraZeneca, Mack Weldon, LimeLife by Alcone, Sundays, Kitsch, Lively, Kosas, Sips by, Aday, ZitSticka, Modern Picnic, and Beauty by Earth.

Tech Stack

WordPressShopifyMagentoSquarespace

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

2 - 9

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Search Engine Optimization (SEO)

15% Email Marketing & Automation

30% Social Media Marketing

15% Pay Per Click

About the Team

OUR STORY

Founded on the belief that digital marketing should be objective and accessible, our company empowers brands and entrepreneurs to achieve measurable results through data-driven strategies. We specialize in leveraging data insights to design optimal consumer journeys aimed at courting, capturing, and converting audiences effectively. Beyond initial execution, we provide continuous analysis and insights to support sustained success for our clients. Our approach centers on using precise data engineering to tailor marketing efforts, ensuring that every campaign is grounded in clear, actionable information rather than subjective judgment. By integrating ongoing evaluation, we help businesses maintain and enhance their performance in dynamic market environments.

Portfolio

LIVELY

The goal was to organize the keywords in alignment with their position in the sales funnel. This approach would help us focus on bottom-of-funnel keywords that were most likely to generate revenue. To tackle these issues, we needed to better understand how our current account structure reflected the customer journey. We started by thoroughly analyzing the entire keyword strategy and categorizing each keyword according to its relevance to consumer intent and its position in the customer journey. We classified each stage as having high, medium, or low customer intent. After establishing our labeling system and measuring offline conversions, we worked on setting our target average cost for top, middle, and bottom-funnel keywords, represented by customer acquisition cost (CAC). Subsequently, we launched new campaigns organized by funnel stage, allowing us more effective real-time control over the costs of our online conversions.

KITSCH

At the onset of the campaign, we evaluated the areas that required improvement and identified strategies best suited for the site. We performed a competitor analysis to understand the tactics being used by local competitors and to see how they might be achieving better performance. This involved examining their content strategies, citation profiles, and keyword focuses. After conducting comprehensive keyword research, we identified key search terms that held potential for both search visibility and conversion in the area. These keywords were initially incorporated into the title tags and meta descriptions to communicate to Google and users the primary focus of the site and its individual pages. Throughout the campaign, we reviewed and further optimized the collection and product pages for their targeted keywords. We made sure that the page content included the main keyword along with relevant supporting keywords, properly organized in the text and header tags.

Mack Weldon

Thorough keyword research and analysis form the foundation of every successful Search Engine Marketing campaign. We examined keywords and their combinations to identify those that would attract the highest volumes of targeted traffic. Advanced SEO techniques were applied to the website, and we created additional content-rich pages to enhance and unify the site's themes. Our supporting SEO initiatives involved producing high-quality, relevant content for the target audience. We also engaged in niche link building, social media marketing, and other related efforts.

4 more projects