Renae Smith is an experienced PR and brand strategist with over 13 years in the hospitality, lifestyle, and corporate sectors. Having collaborated with clients worldwide, including in Australia, the UK, and Asia, she combines strategic insight with creative execution in her work. Renae's freelance offerings are designed to help businesses create strong, genuine brands through targeted communication strategies, media relations, and brand development. Her deeply personalized approach ensures that the stories of national tourism brands, hospitality venues, and food and beverage leaders resonate with their target audiences and enhance engagement. With a successful history of collaborations, Renae has played a key role in launching and supporting iconic brands, building strong connections with media, influencers, and industry leaders. Her expertise goes beyond traditional PR, encompassing detailed brand development, influencer collaborations, and digital strategy. Expanding her reach into Asia, she has overseen significant projects like the Singapore Food Festival, connecting venues with new audiences and opportunities. Renae's customized approach guarantees that each client receives the dedicated attention and strategic insights needed to succeed in competitive environments. Passionate about storytelling and brand development, she is dedicated to helping businesses craft engaging narratives that foster lasting connections with their audiences.